Purple
Link Optimizer

Purple Link Optimizer: Automated linking for better SEO rankings and higher reader engagement

Efficient linking with Purple Link Optimizer

Maximum reader engagement and SEO power

Use the full potential of your content without wasting valuable time on manual linking. Purple Link Optimizer is the solution. Purple Link Optimizer automates the process of setting internal links. Thematically relevant articles are seamlessly linked - for intuitive reader guidance, better SEO rankings and higher reader retention.

Purple Link Optimizer

Optimize your content

Internal links are a crucial factor for the success of your content. Purple Link Optimizer helps you realize the full potential of your content without wasting valuable time on manual linking.
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Purple Link Optimizer automatically detects related articles and thematic connections in your archive. Based on the content of the article, Purple Link Optimizer automatically sets relevant links to other articles.
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With just a few clicks, you can adopt the suggested links or adjust them to suit your individual requirements.
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Take advantage of strategic linking without any additional effort. Increase your reader loyalty, improve your SEO ranking and offer your readers a first-class reading experience.

Save valuable time

Manual linking can be time-consuming. Purple Link Optimizer does this task for you automatically.

Improved SEO rankings

Search engines love well-linked websites. Internal linking has a positive effect on your SEO ranking and increases the visibility of your content.

Higher reader retention

Seamless navigation between related articles adds value to readers. Your readers will stay longer on your page as they effortlessly discover interesting and relevant content.

Ramona Bürki

Business Development, ZT Medien

"Thanks to Purple, we at Zofinger Tagblatt are in an excellent position for the future. The collaboration with the Purple team was also very professional, uncomplicated and friendly. The short lines of communication and always having the same contact person made it possible for us to realise this challenging project."

Ramona Bürki

Business Development, ZT Medien

„Beim Zofinger Tagblatt sind wir dank Purple DS hervorragend für die Zukunft aufgestellt. Auch die Zusammenarbeit mit dem Team von SPRYLAB war sehr professionell, unkompliziert und sympathisch. Die kurzen Wege und immer gleichen Ansprechpartner:innen haben die Umsetzung dieses anspruchsvollen Projekts für uns möglich gemacht.“

Mathis Neuburger

Deputy Chief Editor HAMBURGER MORGENPOST

“Thanks to Purple Prompts, the MOPO editorial team is working more efficiently than ever before. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. Working with Purple to develop the tool is more than pleasant. ”

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Remco Meyer

Senior Product Manager Mobile & Special Projects

“Creating the new kiosk apps with Purple was very easy and intuitive. The kiosk could easily be adapted to our magazine style guides. Managing migrated spending and setting up additional options such as coupons also proved to be absolutely effortless. ”

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Sarah Blum

Head of projects and processes

“Thanks to Purple, we at Ringier have a showcase that shows how we can do agile project work.”

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Start a new decade of digital publishing — with our Purple software

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