Purple
Link Optimizer

Purple Link Optimizer: Automated linking for better SEO rankings and higher reader engagement

Efficient linking with Purple Link Optimizer

Maximum reader engagement and SEO power

Use the full potential of your content without wasting valuable time on manual linking. Purple Link Optimizer is the solution. Purple Link Optimizer automates the process of setting internal links. Thematically relevant articles are seamlessly linked - for intuitive reader guidance, better SEO rankings and higher reader retention.

Purple Link Optimizer

Optimize your content

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Internal links are a crucial factor for the success of your content. Purple Link Optimizer helps you realize the full potential of your content without wasting valuable time on manual linking.

Purple Link Optimizer automatically detects related articles and thematic connections in your archive. Based on the content of the article, Purple Link Optimizer automatically sets relevant links to other articles.

With just a few clicks, you can adopt the suggested links or adjust them to suit your individual requirements.

Take advantage of strategic linking without any additional effort. Increase your reader loyalty, improve your SEO ranking and offer your readers a first-class reading experience.

Save valuable time

Manual linking can be time-consuming. Purple Link Optimizer does this task for you automatically.

Improved SEO rankings

Search engines love well-linked websites. Internal linking has a positive effect on your SEO ranking and increases the visibility of your content.

Higher reader retention

Seamless navigation between related articles adds value to readers. Your readers will stay longer on your page as they effortlessly discover interesting and relevant content.

Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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