Our mission:
To be an engine of inspiration and innovation for all the world's media companies.







Our mission

Content consumption has changed. And with it, the way publishers and corporate publishers work. At Purple, we help you turn your journalistic content into successful digital products.

Our Purple digital publishing software efficiently helps you deliver engaging web, app, and social media content to your readers that creates long-term excitement and loyalty.

What drives us? Making your digital publishing easier, more successful and more efficient. So you can fully focus on your core competency: Great content.


With Purple, SPRYLAB helps newspaper and magazine publishers successfully transform their journalistic content into digital products. Purple is the AI-based multichannel publishing software for newspaper and magazine publishers that supports all publishers' publishing workflows and helps increase digital revenue with audience development features. Today, SPRYLAB has a team of over 70 permanent employees and counts numerous international media houses such as Axel Springer, Hubert Burda, Bauer Media, News Corp, Immediate Media and Ringier among its customers. The company is based in Berlin and was founded in 2007.

Stephan Heck
Stephan Heck
Co-Founder & CEO

Stephan is the head of SPRYLAB and focuses on delivering outstanding value to Purple's customers. Before SPRYLAB, he worked for a few years as a project engineer at Daimler AG in Sindelfingen. He also has three children and lives with his family in Berlin.

Benjamin Kolb
Benjamin Kolb
Co-Founder & CTO

Benjamin manages the technical infrastructure of SPRYLAB and ensures that Purple is powerful and constantly evolving. Previously, he was employed as Technical Manager at Axel Springer. Otherwise, Benjamin is passionate about playing the piano and lives in Berlin with his wife and two children.

Arthur Silber
Arthur Silber
Managing Director

Arthur is the Managing Director and Head of Development at SPRYLAB. Previously, Arthur spent 4 years as Chief Architect at prototyping startup kyub. He completed his academic education as an IT systems engineer at the Hasso Plattner Institute with distinction.

Sprylab company


We are a diverse team of 70+ innovators, strategists and developers. We are united by our passion for journalistic content.

Our history

2007 Foundation SPRYLAB
20+ employees
Opening office in Hamburg
Launch Purple
70+ employees

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.