Podcast
Welcome to the Audience Development Deep Dive special from We like Mags and Purple. In this podcast, you'll find interesting strategies, advice, and real-world tactics that work best in today's media world. The content is a mix of interviews with various experts from the publishing industry, conducted by Christian Kallenberg and Benjamin Kolb.
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The transformation of the Hamburger Morgenpost with AI and digital technologies
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Readers in focus: How the HAAS Media Group is shaping the transition to digital content.
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Paperless and intelligent: The future of publishing with e-paper and AI
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ChatGPT and the future of the publishing industry
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Why customer loyalty should be the focus
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How publishers make sense of AI technology
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How over 20 publishers are jointly inventing digital publishing
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How to successfully build a premium offer
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Paywall business models for publishers rethought
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How do media companies stay competitive?
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Audience Development Deep Dive with "We Like Mags"
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