Podcast

Welcome to the Audience Development Deep Dive special from We like Mags and Purple. In this podcast, you'll find interesting strategies, advice, and real-world tactics that work best in today's media world. The content is a mix of interviews with various experts from the publishing industry, conducted by Christian Kallenberg and Benjamin Kolb.

Scalable CMS for your future-proof digital publishing strategy

In this Media Voices episode, John Rahim from Purple explains why a scalable CMS is crucial for the future of digital publishers. He shows how flexible technologies help to work more efficiently and respond to trends more quickly.
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Pricing in the publishing industry

Benjamin Kolb is a guest on the "We like Mags Podcast" together with Dr. Sebastian Voigt from hy - the Axel Springer Consulting Group.
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The transformation of the Hamburger Morgenpost with AI and digital technologies

In the Media Voices podcast, Arist von Harpe, Managing Director of Hamburger Morgenpost, and Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, talk about the successful restructuring of the tabloid newspaper. They discuss the use of modern digital technologies and the Purple digital publishing platform.
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Readers in focus: How the HAAS Media Group is shaping the transition to digital content.

Dive into an insightful conversation with Mark Wittland, Publishing Director at Mediengruppe HAAS. Find out how regional publishers are overcoming digital challenges, finding new ways to inspire their readers and what role interactive content and technical solutions play.
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Paperless and intelligent: The future of publishing with e-paper and AI

Episode 9 with Professor Christof Seeger, Dean of Crossmedia Publishing & Management at Stuttgart Media University
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ChatGPT and the future of the publishing industry

Episode 8 with Prof. Dr. Thomas Hess, Director of the Institute for Digital Management and New Media at Ludwig Maximilian University in Munich.
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Why customer loyalty should be the focus

Episode 7 with Aled John, Deputy Managing Director of FT Strategies.
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How publishers make sense of AI technology

Episode 06 with Dr. Marcus von Harlessem, IT business consultant in the publishing industry.
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How over 20 publishers are jointly inventing digital publishing

Episode 05 with Dr. Christoph Mayer, Managing Director AI & Data Science at Schickler.
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How to successfully build a premium offer

Episode 04 with André Lux, Head of Sales & Marketing at Heise Medien.
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Paywall business models for publishers rethought

Episode 03 with York Walterscheid, Managing Director at CeleraOne.
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How do media companies stay competitive?

Episode 02 with Olaf Deininger, freelance journalist, digital expert and publisher.
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Audience Development Deep Dive with "We Like Mags"

1st Episode Audience Development Peter Dyllick-Brenzinger is Head of Product (Editorial) at Axel Springer National Media & Tech
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Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."