Podcast

Welcome to the Audience Development Deep Dive special from We like Mags and SPRYLAB. In this podcast, you'll find interesting strategies, advice and practical tactics that work best in today's media world. The content is a mix of interviews with various experts from the publishing industry, conducted by Christian Kallenberg and Benjamin Kolb.

ChatGPT and the future of the publishing industry

Episode 8 with Prof. Dr. Thomas Hess, Director of the Institute for Digital Management and New Media at Ludwig Maximilian University in Munich.
Listen in

Why customer loyalty should be the focus

Episode 7 with Aled John, Deputy Managing Director of FT Strategies.
Listen in

How publishers make sense of AI technology

Episode 06 with Dr. Marcus von Harlessem, IT business consultant in the publishing industry.
Listen in

How over 20 publishers are jointly inventing digital publishing

Episode 05 with Dr. Christoph Mayer, Managing Director AI & Data Science at Schickler.
Listen in

How to successfully build a premium offer

Episode 04 with André Lux, Head of Sales & Marketing at Heise Medien.
Listen in

Paywall business models for publishers rethought

Episode 03 with York Walterscheid, Managing Director at CeleraOne.
Listen in

How do media companies stay competitive?

Episode 02 with Olaf Deininger, freelance journalist, digital expert and publisher.
Listen in

Audience Development Deep Dive with "We Like Mags"

1st Episode Audience Development Peter Dyllick-Brenzinger is Head of Product (Editorial) at Axel Springer National Media & Tech
Listen in
MORE

Our customers

600+ customers and brands from 9 countries trust Purple DS at
Digital Publishing

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."