Podcast

Welcome to the audience development deep dive special from We like Mags and Purple. In this podcast, you'll find interesting strategies, advice and real-world tactics that work best in today's media world.

Paywall business models for publishers rethought

Episode 03 with York Walterscheid, Managing Director at CeleraOne.

The transformation of the Hamburger Morgenpost with AI and digital technologies

In the Media Voices podcast, Arist von Harpe, managing director of Hamburger Morgenpost and Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, talk about the successful restructuring of the tabloid newspaper. They discuss the use of modern digital technologies and the digital publishing platform Purple.

ChatGPT and the future of the publishing industry

Episode 8 with Prof. Dr. Thomas Hess, Director of the Institute for Digital Management and New Media at Ludwig-Maximilians-Universität Munich.

Pricing in the publishing industry

Benjamin Kolb is a guest on the “We like Mags podcast” together with Dr. Sebastian Voigt from hy - the Axel Springer Consulting Group.

Audience Development Deep Dive with "We Like Mags"

1st episode Audience Development Peter Dyllick-Brenzinger is Head of Product (Editorial) at Axel Springer National Media & Tech

How do media companies stay competitive?

Episode 02 with Olaf Deininger, freelance journalist, digital expert and publisher.

Scalable CMS for your future-proof digital publishing strategy

In this Media Voices episode, John Rahim from Purple explains why a scalable CMS is crucial for the future of digital publishers. It shows how flexible technologies help you work more efficiently and react more quickly to trends.

Readers in focus: How the HAAS media group is shaping the transition to digital content.

Dive into an insightful conversation with Mark Wittland, publishing manager at the HAAS media group. Learn how regional publishers are overcoming digital challenges, finding new ways to engage their readers, and the role of interactive content and technical solutions.

How publishers make sense of AI technology

Episode 06 with Dr. Marcus von Harlessem, IT management consultant in the publishing industry.

How over 20 publishers are jointly inventing digital publishing

Episode 05 with Dr. Christoph Mayer, Managing Director AI & Data Science at Schickler.

Paperless and intelligent: The future of publishing with e-paper and AI

Episode 9 with Professor Christof Seeger, Dean of Studies Crossmedia Publishing & Management at Stuttgart Media University

How to successfully build a premium offer

Episode 04 with André Lux, Head of Sales & Marketing at Heise Medien.

Why customer loyalty should be the focus

Episode 7 with Aled John, Deputy Managing Director of FT Strategies.

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Ramona Bürki

Business Development, ZT Medien

“At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short distances and always the same contact person have made it possible for us to implement this demanding project. ”

Ramona Bürki

Business Development, ZT Medien

„Beim Zofinger Tagblatt sind wir dank Purple DS hervorragend für die Zukunft aufgestellt. Auch die Zusammenarbeit mit dem Team von SPRYLAB war sehr professionell, unkompliziert und sympathisch. Die kurzen Wege und immer gleichen Ansprechpartner:innen haben die Umsetzung dieses anspruchsvollen Projekts für uns möglich gemacht.“

Mathis Neuburger

Deputy Chief Editor HAMBURGER MORGENPOST

“Thanks to Purple Prompts, the MOPO editorial team is working more efficiently than ever before. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. Working with Purple to develop the tool is more than pleasant. ”

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Remco Meyer

Senior Product Manager Mobile & Special Projects

“Creating the new kiosk apps with Purple was very easy and intuitive. The kiosk could easily be adapted to our magazine style guides. Managing migrated spending and setting up additional options such as coupons also proved to be absolutely effortless. ”

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Sarah Blum

Head of projects and processes

“Thanks to Purple, we at Ringier have a showcase that shows how we can do agile project work.”

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."