Strengthen content creation with Purple

Content Creation: AI-enabled Newsroom Efficiency

As an AI-powered multichannel publishing CMS, Purple Editorial offers you intelligent functions that help you bring your editorial workflow and content creation process to a new level.

Optimise the publishing process for your digital newsroom’s content creation

Which content reaches whom on which channels? What is the composition of your target group? Analytics automatically creates a comprehensive content, audience and media analysis and displays important data that you can use for your content strategy.

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How Purple Hub Optimises Your Editorial Workflow

‍Simple creation and editing of content‍
Rapid release
Managing different content types
Scaling across multiple channels

With Purple you revolutionize the way you write articles

Create, distribute, and manage diverse content with the help of a single content hub! With Purple, you can discover today what the everyday journalistic life of tomorrow can look like. At the same time, you optimize your efficiency and create space for new ideas and innovation. We would be happy to advise you personally and without obligation - we look forward to your inquiry.

Content intelligence

Thanks to integrated Content intelligence, Topic Discovery enables you to discover the most exciting, hot topics and news and inspire your readers with up-to-the-minute content and interesting headlines.‍

The digital publishing software for the publishers of today and tomorrow

Our Purple digital publishing software consists of three powerful solution packages that make it easy for you to create multichannel experiences and flexibly expand your editorial offering. Publish unique journalistic products and work in efficient processes with highly available and performant technology - for enthusiastic readers, an inspired editorial team and growing sales.

Purple
Editorial

- Purple Hub
- Purple Manager
- Purple Cloud

Purple
Experience

- Experience Web
- Experience App
- Experience Builder

Purple
Growth

- Recommendations
- Affiliate Linking
- Automated Linking
- Topic Discovery

Success Stories

Eine Publisher Platform, die Kunden begeistert

With Purple DS, Axel Springer publishes eMagazines, which are based on print editions.

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Publish digital content efficiently: Zofinger Tagblatt

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ZT Medien AG: How the Zofinger Tagblatt efficiently publishes digital content.

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FAQ

What is Purple Essentials?

Purple Essentials is a digital publishing solution that optimizes the workflows of small and medium-sized daily newspaper publishers through automation and AI support. This out-of-the-box solution comprises an AI-supported editorial system, a standardized website and, optionally, a hybrid app — all at an affordable price thanks to efficient standardization.

The rapid deployment of Purple Essentials — within just 3-6 months — enables publishers to quickly establish themselves digitally. As a SaaS product, users benefit from regular updates without having to tie up their own developer resources and always remain technologically up to date. Purple Essentials provides publishers with a cost-effective, quick-to-deploy and future-proof solution for digital transformation.

What does Purple Essentials contain?

Purple Hub:

Your Headless CMS At the heart of Purple Essentials is the Purple Hub, a headless CMS that is the starting point for your editorial workflow. It is a headless backend for content creation and editing that is equipped with AI services such as ChatGPT. These services make it possible to adjust the text length, create SEO-optimized headlines and write social media posts directly in the system.

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Purple Content Cloud:

Content preparation rethought Content is stored in the Purple Content Cloud and enriched with cutting-edge tools such as text-to-speech. Other AI services help you prepare your content optimally for all channels.

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Purple Web Experience:

A website that inspires. Experience a fast, responsive and secure website that offers your readers a first-class user experience and meets the latest SEO standards. Your news page will not only look good, but it will also score points on search engines.

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Purple App Experience:

The app that can do more Offer your users a hybrid app that sets new standards in terms of user experience. Whether news or e-paper — your content is always presented in the best possible way.

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Integrations that make your life easier:

Purple Essentials integrates seamlessly with existing systems and includes partnerships with tools such as Desk-Net for planning and plenigo for subscription management. Optionally, “tohoop” from ppi is also available to digitize your print processes. Purple Essentials isn't just software — it's a complete solution that future-proof your publisher.

What makes Purple Essentials special?

Purple Essentials stands out in the world of publishing software thanks to a range of features that make it essential for publishers in particular:

- Tailored for local and regional reporting:

Purple Essentials is a custom solution that is perfect for quickly creating and distributing local and regional content. Publishers can thus immediately strengthen their proximity to their readers.

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- Digitalization made easy:

As a SaaS platform, Purple Essentials enables publishers to promptly develop digital offerings and establish them on the market, supported by continuous updates and continuous adaptation to new technological developments.

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- Time and cost savings:

The rapid implementation and a clear, calculable pricing model make Purple Essentials particularly attractive for budget-conscious publishers.

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- usability:

The platform is designed to minimize learning time and allow publishers to focus on what they do best—creating great content.

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- Complete system from a single source:

Purple Essentials is the result of intensive research and cooperation with publishers and offers a system that is directly tailored to the needs of the industry.

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- Extensive features:

‍With tools for every aspect of publishing — from content creation to audience development — Purple Essentials offers a comprehensive solution for modern publishers.

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Purple Essentials offers exactly what publishers need for a successful digital presence — it is a specialized solution that simplifies everyday editorial work and facilitates digital transformation.

What are my benefits with Purple Essentials?

Purple Essentials offers a variety of benefits that make it an ideal solution for regional and local publishers.

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- Quick implementation:

With Purple Essentials, your publisher is quickly on the digital market. Thanks to prefabricated structures and a standardized approach, Purple Essentials is fully operational in just 3-6 months. This rapid implementation process means that you can enjoy the benefits of digitization without delay.

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- cost efficiency:

Purple Essentials is a cost-effective solution, particularly when compared to individual developments. The transparent pricing model and the SaaS model make budget planning easier. The saved funds can be used to develop new digital business models.

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- Optimizing editorial workflow:

The integrated backend (Purple Hub), content preparation in the Purple Content Cloud and the user-friendly frontend builder (Purple Experience Builder) simplify the editorial process. This makes it possible to create and edit content more efficiently and free up resources for the development of new digital offerings.

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- Integrated AI services:

With AI services such as ChatGPT for text length adjustments and SEO-optimized headlines, Purple Essentials offers powerful tools to automate and optimize editorial work.

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- Best-in-class tools:

Purple Essentials integrates leading publishing tools, including Desk-Net for topic planning, plenigo for subscription management and Upscore for the paywall.

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- Seamless integration with print workflows:

Purple Essentials offers a standardized workflow for print publications that can be easily integrated into any existing print system. Optionally, “tohoop” from ppi is available, a deep integration of print directly in the editor.

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Overall, Purple Essentials enables publishers to quickly and efficiently embark on digital transformation, optimizes editorial processes and supports the development of new digital business models by freeing up resources that were previously tied up in less efficient processes. With Purple Essentials, you can focus on what really counts: creating high-quality content and retaining your readership.

What does Purple Essentials do better than its competitors?

Purple Essentials clearly stands out from its competitors and offers specific advantages that make it particularly attractive for small and medium-sized publishers:

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- Complete complete package:

Purple Essentials is a complete, ready-to-use solution. It offers everything publishers need to efficiently produce and widely distribute their content. In addition to a powerful editorial system, Purple Essentials also includes a responsive website and a hybrid app, which offer both a news and an e-paper area, which enables a comprehensive digital presence.

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-”Predesigned” system:

With Purple Essentials, publishers don't have to worry about the technical setup. The system has already been optimized for successful digital transformation and takes care of the technical planning for you.

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- Continuous development:

Purple Essentials benefits from a targeted product roadmap that is specifically aimed at the publishing segment. This ensures that publishers always have access to the latest technical developments and features, such as Purple Prompts with integrated ChatGPT in the editor.

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- Easy operation:

Purple Essentials is easy and intuitive to use. Onboarding for editors is quick and easy, which significantly reduces training time.

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- Control remains with the publisher:

In contrast to other providers, Purple Essentials keeps publishers in full control of their business. Purple provides the technology, but all other decisions — from content to business strategy — are up to the publisher.

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Overall, Purple Essentials offers a unique combination of completeness, ease of use and future-oriented technology that sets it apart from other solutions on the market. Publishers can rely on Purple Essentials to provide them with a powerful, efficient solution tailored to their needs.

What support do I get from Purple Essentials?

We understand how important reliable support is to keep your editorial team running smoothly. That's why we offer comprehensive support and continuous maintenance: Publishers who use Purple Essentials benefit from our support team, which is available daily from 6 a.m. to 10 p.m.

Whether you have questions, need assistance using the system, or run into a problem, our team is ready to help you quickly and efficiently. For publishers who need 24/7 support, we offer optional 24-hour support.

How does Purple Essentials support digitization in publishers?

Purple Essentials is your partner on the way to the digital future. It is specifically designed to accompany and support small and medium-sized daily newspaper publishers in their digital transformation.

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Comprehensive digital platform:

Purple Essentials offers a holistic solution that covers all aspects of digital publishing work. From AI-supported editorial systems to responsive websites and hybrid apps — Purple Essentials ensures that publishers receive the necessary tools for a successful online presence.

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Easy transition to the digital world:

With its out-of-the-box solution, Purple Essentials gives publishers a quick and easy entry into the digital world. The system is user-friendly and requires minimal training, which allows publishers to quickly implement their digital offerings.

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Workflow optimization:

By automating and simplifying processes, Purple Essentials helps optimize editorial workflow. Publishers can work more efficiently, which gives them more time to create high-quality content.

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Support in developing digital business models:

Purple Essentials offers the necessary flexibility and functionality to support and implement new digital business models. Whether it's managing online subscriptions, monetizing content, or analyzing user data, Purple Essentials provides the tools that publishers need to be successful in the digital age.

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Continuous update and adjustment:

As a SaaS solution, Purple Essentials is continuously updated and adapted to the latest technological developments. This ensures that publishers can always stay up to date with the latest technology and benefit from the latest digital trends.

Overall, Purple Essentials helps publishers master the transition to a digital future by enabling them to optimize their processes, develop new business models and present their content online in an effective and appealing way.

Can my existing systems for newsletters, paywall, etc. be integrated with Purple Essentials?

Purple Essentials was developed as an efficient and simple solution specifically for small and medium-sized daily newspaper publishers. It offers a clear and fixed range of functions, which is a quickly deployable and cost-effective solution. When it comes to integrating existing systems that are not part of Purple Essentials, such as specific paywall or newsletter systems, Purple offers a more comprehensive platform with Purple Pro. Purple Pro enables seamless integration and customization to meet your publisher's specific needs.

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For publishers who want to benefit from a standardized product: Purple Essentials is ideal if you're looking for an uncomplicated, ready-to-use system that covers basic requirements without additional complexity.

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For publishers who need more flexibility and customization: Larger publishing houses that require special adjustments or the integration of specific external systems will find the desired flexibility and tailor-made functionality in Purple Pro.

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Overall, Purple offers a range of solutions to meet the different needs and requirements of publishers, whether through the ready-to-use Purple Essentials or through the more comprehensive and flexible Purple Pro.

Can I upgrade Purple Essentials if needed?

Purple Essentials offers flexible upgrade options that are specifically aimed at further increasing the efficiency and functionality of the editorial system. Optional upgrade modules for Purple Essentials:

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“tohoop” print module:

This module enables seamless integration of print article edits directly in the Purple Hub editor. With “tohoop”, publishers can effortlessly make the transition between digital and printed content and thus further optimize their editorial processes.

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Purple Link Optimizer AI module:

The Purple Link Optimizer automates and simplifies the linking of articles. This tool not only contributes to more efficient content linking, but also increases readers' time spent on pages and improves search engine rankings. Intelligent internal links strengthen the publisher's online presence, which increases visibility and reach in search engines.

Can I customize Purple Essentials?

Purple Essentials is designed as a standardized product to maximize efficiency, scalability, and product stability. A comprehensive individualization of the core system of Purple Essentials is therefore not planned. This standardization makes it possible to efficiently meet a wide range of customer needs and to continuously adapt the product to changing market requirements.

Purple Essentials offers a few customization options in the frontend to give your publisher an individual look:

- Exchange of logos: You can incorporate your own logo to prominently present your publisher's brand.

- Color adjustments: Match the color scheme with your corporate identity to ensure a consistent brand experience.

- fonts: Choose fonts that add style and readability to your content.

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These front-end adjustments enable publishers to maintain their brand identity and visual uniqueness despite standardizing the core product. With Purple Essentials, you get a future-proof solution that at the same time enables visual adaptation to the CI of your publisher.

What makes Purple Essentials different from Purple Pro?

Purple Essentials is a Purple platform configuration that is tailored to the needs of regional and local publishers.

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Purple Essentials:

Specialized for smaller publishers Purple Essentials is a special Purple configuration that is specifically tailored to the requirements of small and medium-sized daily newspaper publishers. It offers a ready-made solution that includes basic functions for digitizing editorial processes. This out-of-the-box solution is ideal for publishers who are looking for quick, cost-effective and easy digitization of their processes.

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Purple Pro: More comprehensive for larger publishers

In contrast, Purple is a comprehensive digital publishing platform with a wider range of functions and greater customization. It is aimed at larger publishing houses that need specific, tailor-made solutions and are willing to invest in a more comprehensive platform. Purple offers advanced features and flexibility to support complex requirements and individual processes of larger publishing houses. In summary, Purple Essentials is the ideal choice for smaller publishers looking for a quick and easy digitization solution, while Purple is for larger publishers who need a wider range of features and greater customization.

Ring in a new decade of digital publishing — with our Purple software

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