Purple Pro is advanced digital publishing software that was developed specifically for the needs of larger publishers and media houses. The platform makes it possible to efficiently manage multiple brands and simultaneously display content via various channels such as web, apps and print.

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With Purple Pro, you can not only do multichannel publishing, but also tailor content specifically to your target groups through personalized delivery. The software offers comprehensive analysis tools and can be flexibly adapted to specific business requirements thanks to modular configurations and the integration of third-party systems.

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In addition, various service packages are available that offer continuous support and meet the individual needs of your company. Purple Pro is therefore the ideal solution for modern publishing challenges and offers maximum flexibility when implementing your projects.

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Purple Essentials is a Purple platform configuration that is tailored to the needs of regional and local publishers.

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Purple Essentials:

Specialized for smaller publishers Purple Essentials is a special Purple configuration that is specifically tailored to the requirements of small and medium-sized daily newspaper publishers. It offers a ready-made solution that includes basic functions for digitizing editorial processes. This out-of-the-box solution is ideal for publishers who are looking for quick, cost-effective and easy digitization of their processes.

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Purple Pro: More comprehensive for larger publishers

In contrast, Purple is a comprehensive digital publishing platform with a wider range of functions and greater customization. It is aimed at larger publishing houses that need specific, tailor-made solutions and are willing to invest in a more comprehensive platform. Purple offers advanced features and flexibility to support complex requirements and individual processes of larger publishing houses. In summary, Purple Essentials is the ideal choice for smaller publishers looking for a quick and easy digitization solution, while Purple is for larger publishers who need a wider range of features and greater customization.

Purple Pro comprises three specialized modules: Purple Editorial, Purple Experience, and Purple Growth. These modules offer unique features that cover different aspects of the publishing process.

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• Purple Editorial: A headless CMS that offers extensive features for content creation and management. Editorial teams can efficiently edit, organize, and publish content.
• Purple Experience: Focused on user experience and interaction with the end user. It supports the creation of appealing, personalized content and its delivery across various platforms, such as websites, apps, and e-papers, to maximize reader engagement.
• Purple Growth: This module aims to increase growth and reach. It uses AI-based tools for workflow optimization as well as tools to analyze user data and engagement.

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Purple Pro's modular structure enables publishers to use the individual components as required or to implement an integrated overall solution for a comprehensive publishing ecosystem.

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1. Efficient multi-brand management: Purple Pro makes it easy to manage multiple brands through an integrated platform that is both efficient and ensures consistency across different content and channels.
2. Optimizing editorial workflow: With Purple Pro's flexible workflow engine, daily editorial processes can be structured and improved, resulting in increased productivity.
3. Innovative AI services: Integrated AI tools at Purple Pro automate and optimize editorial processes, supported by specialized applications for automatic linking and SEO optimization.
4. Integration of leading tools: By embedding industry-leading tools and being able to seamlessly integrate third-party systems, Purple Pro provides a flexible and extensible solution for digital publishing.
5. Comprehensive print integration: Purple Pro enables sophisticated integration of print workflows to support the creation of print articles while ensuring consistency between digital and printed media.
6. Extensive front-end options: Purple Pro goes beyond a traditional editorial system and offers integrated front-end options for web and app. Customers can choose between ready-made Purple websites and apps or tailor-made front ends that enable a high level of customization and brand coherence.

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Purple Pro offers a variety of benefits that are specifically designed to make the publishing process more efficient and flexible:

• Manage multiple brands efficiently: Both the backend and the Purple Experience module are optimized to efficiently manage and maintain multiple brands, making work much easier.
• cost efficiency: By sharing content and effectively managing multiple brands, significant cost savings can be achieved by making optimal use of potential.
• Optimizing editorial workflow: Purple Pro offers a flexible workflow engine that structures the editorial workflow and thus optimizes daily work.
• Integrated AI services: The integrated AI services offer powerful tools to automate and optimize editorial tasks, such as adjusting text lengths and creating SEO-optimized headlines. AI models are also integrated for specific use cases, such as the automatic linking of articles.
• Integrated best-in-class tools: Purple Pro includes first-class tools for various publishing tasks, including Desk-Net or Monday for topic planning, Plenigo or Piano for subscription management, and Upscore for the paywall. In addition, any third-party system can be seamlessly integrated.
• Seamless integration with print workflows: Purple Pro offers comprehensive options for integrating print systems. With the integrated variant management, editorial offices can create print articles and transfer them directly to print production.

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Purple Pro has several unique selling points that make it particularly stand out from other solutions:

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• Comprehensive solution for digital transformation: Purple Pro offers a complete suite for publishers that supports digital transformation. It combines a powerful editorial system with integrated web and app solutions as well as advanced AI features that optimize the entire publishing process.

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• Modular structure and openness: The modular structure of Purple Pro makes it possible to flexibly adapt the software to individual needs and to connect seamlessly with any third-party solution. This openness ensures maximum adaptability and integration options.

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• “Predesigned” technical setup: Purple Pro relieves publishers of concerns about the technical setup. The software is designed in such a way that it has already integrated all necessary tools and structures to enable a successful digital transformation without the need to make additional technical decisions.

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• Continuous development: Purple Pro has a clear focus on the publishing segment, which enables targeted and continuous development of the product roadmap. Publishers therefore always benefit from the latest technical innovations and features.

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• Easy to use Purple Hub: The Purple Hub is intuitive and easy to use, which enables quick and easy onboarding of editors. This allows teams to work efficiently without long training periods.

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These advantages make Purple Pro a particularly powerful and future-proof solution that gives publishers a decisive advantage over the competition.

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Purple Pro offers flexible support packages that are tailored to the individual needs of customers. They range from basic assistance to comprehensive 24/7 support:

• Basic support package: Support as needed, which is billed depending on the workload.
• Silver Support Package: Includes 4 hours of support per month, ideal for businesses with regular but limited support needs.
• Gold Support Package: Comprehensive support for customers who need more intensive assistance. Details of the services included and the exact number of hours can be arranged individually.

These packages ensure that every company receives the appropriate support, no matter how extensive the requirements are.

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Existing systems can be seamlessly connected to Purple Pro.

The implementation of Purple Pro depends on various factors, such as the size and complexity of the publisher, the existing infrastructure, desired adjustments and integrations, and the availability of resources and training. Full implementation usually takes between 6 and 12 months.

Should only individual modules, such as Purple Apps, are used, the implementation time is reduced accordingly.