Purple
Growth
Innovative audience targeting with a focus on journalistic topics
Purple Growth
Innovative audience targeting
With Purple Growth to effectively deployed content and scalable growth thanks to comprehensive data analysis and AI: Collect valuable data that contributes to the optimisation of your content strategy and provides important insights into audience development and interaction. Purple Growth's comprehensive features allow you to focus on your journalistic work and increase your reach at the same time.
Purple Growth
Effective growth through intelligent scalability
Which content is well received by the target group and which not? If you want to deliver good content, inspire different target groups or tap into new ones and grow in the long term, you need a powerful data tool at your side.
Purple Growth is the automatable, AI-powered product that uses intelligent features to analyze your content. With Purple Growth, you optimize your audience development and thus achieve connected growth across channels. In doing so, it performs important processes such as content links, curation and keyword recognition, which are usually carried out manually.
This gives you the space and time to concentrate on the most important things: your journalistic work. Discover the benefits of Purple Growth's innovative product features — to boost your reach!
This intelligent technology helps you deliver content that matches the interests of individual users - for greater efficiency and simplified workflows that increase reader engagement.
Automated Linking links to your existing content pages already during text creation in the CMS - for a user-friendly reading experience with SEO added value.
Purple Growth automatically highlights names, places, companies and assigns them to specific categories, automating a task that further streamlines your editorial workflow.
The news cycle is rapidly changing. Purple Growth’s topic discovery feature automatically suggests hot and seasonal topics according to your needs. More of the right content keeps your readers engaged with current and trending topics.
Manage all your editorial brands from one flexible platform. Stay on top of things and send the right content to the right audience at the right time.
Purple Growth –
Efficient workflows for better growth
Our recommendations allow you to play out personalized content on all channels that captivate your customers.
- Automatic display of individual recommendations based on data-driven personal interests
- Extension of the length of stay
- Increase website KPIs, such as subscription conversions, by optimizing the user journey.
Automated Linking automatically links your content pages and helps you select popular content - for cross-page value.
- Saves time and click work when creating articles - relevant text passages are suggested as well as the matching articles
- Suggests articles that are particularly popular - making it easier to choose which articles to target to your female readers
With integrated content intelligence for Topic Discovery, you can discover the most exciting, hot and seasonal topics and news and inspire your readers with hot topics and interesting headlines.
- Focus on successful content
- Always on the pulse of time
- Expansion of target group reach
Ring in a new decade of digital publishing – with Purple
Discuss your use case with our experts and have Purple shown to you in person - book an appointment directly via Calendly.
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