Purple
Growth

Innovative audience targeting with a focus on journalistic topics

Purple Growth

Innovative audience targeting

With Purple Growth to effectively deployed content and scalable growth thanks to comprehensive data analysis and AI: Collect valuable data that contributes to the optimisation of your content strategy and provides important insights into audience development and interaction. Purple Growth's comprehensive features allow you to focus on your journalistic work and increase your reach at the same time.

Purple Growth mockup

Purple Growth

Effective growth through intelligent scalability

Which content is well received by the target group and which not? If you want to deliver good content, inspire different target groups or tap into new ones and grow in the long term, you need a powerful data tool at your side.

Purple Growth is the automatable, AI-powered product that uses intelligent features to analyze your content. With Purple Growth, you optimize your audience development and thus achieve connected growth across channels. In doing so, it performs important processes such as content links, curation and keyword recognition, which are usually carried out manually.

This gives you the space and time to concentrate on the most important things: your journalistic work. Discover the benefits of Purple Growth's innovative product features — to boost your reach!

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Content Recommendations

This intelligent technology helps you deliver content that matches the interests of individual users - for greater efficiency and simplified workflows that increase reader engagement.

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Automated Linking

Automated Linking links to your existing content pages already during text creation in the CMS - for a user-friendly reading experience with SEO added value.

Entity Recognition

Purple Growth automatically highlights names, places, companies and assigns them to specific categories, automating a task that further streamlines your editorial workflow.  

Topic Discovery

The news cycle is rapidly changing. Purple Growth’s topic discovery feature automatically suggests hot and seasonal topics according to your needs. More of the right content keeps your readers engaged with current and trending topics.

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Multibrand Publishing

Manage all your editorial brands from one flexible platform. Stay on top of things and send the right content to the right audience at the right time.    

Purple Growth –
Efficient workflows for better growth

Recommendations

Our recommendations allow you to play out personalized content on all channels that captivate your customers.

  • Automatic display of individual recommendations based on data-driven personal interests
  • Extension of the length of stay
  • Increase website KPIs, such as subscription conversions, by optimizing the user journey.
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Automated Linking

Automated Linking automatically links your content pages and helps you select popular content - for cross-page value.

  • Saves time and click work when creating articles - relevant text passages are suggested as well as the matching articles
  • Suggests articles that are particularly popular - making it easier to choose which articles to target to your female readers
Topic Discovery

With integrated content intelligence for Topic Discovery, you can discover the most exciting, hot and seasonal topics and news and inspire your readers with hot topics and interesting headlines.

  • Focus on successful content
  • Always on the pulse of time
  • Expansion of target group reach
Ramona Bürki

Business Development, ZT Medien

“At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short distances and always the same contact person have made it possible for us to implement this demanding project. ”

Screens Zofinger Tagblatt
Ramona Bürki

Business Development, ZT Medien

„Beim Zofinger Tagblatt sind wir dank Purple DS hervorragend für die Zukunft aufgestellt. Auch die Zusammenarbeit mit dem Team von SPRYLAB war sehr professionell, unkompliziert und sympathisch. Die kurzen Wege und immer gleichen Ansprechpartner:innen haben die Umsetzung dieses anspruchsvollen Projekts für uns möglich gemacht.“

Screens Zofinger Tagblatt
Mathis Neuburger

Deputy Chief Editor HAMBURGER MORGENPOST

“Thanks to Purple Prompts, the MOPO editorial team is working more efficiently than ever before. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. Working with Purple to develop the tool is more than pleasant. ”

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Remco Meyer

Senior Product Manager Mobile & Special Projects

“Creating the new kiosk apps with Purple was very easy and intuitive. The kiosk could easily be adapted to our magazine style guides. Managing migrated spending and setting up additional options such as coupons also proved to be absolutely effortless. ”

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Sarah Blum

Head of projects and processes

“Thanks to Purple, we at Ringier have a showcase that shows how we can do agile project work.”

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ring in a new decade of digital publishing – with Purple


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