Look forward to exclusive insights in our joint webinar with Motor Presse Stuttgart. Learn how to use targeted cross-selling & upselling tactics in your e-paper apps to not only increase reader satisfaction, but also exploit targeted sales potential.
Why should you attend?
The media house Motor Presse Stuttgart is one of the most successful and progressive special interest publishers in Germany. With its 30 magazine titles (including Auto, Motor und Sport, Men's Health), it has been a Purple customer for almost two years and has developed valuable best practices ever since. Benefit from this experience and learn how to retain existing customers over the long term, attract new groups of readers and generate additional income.
What to expect:
- How you can generate targeted attention for campaigns.
- How a modular structure helps you present your titles and content
- How to focus the interest of your target groups thanks to meaningful categories.
- Learn ways to automatically introduce new content to your readers.
- How you can address your readers with tailored offers and increase your sales.
- How to give your users access to comprehensive content — without unnecessary hurdles.
Meet our experts and customers
In the webinar, Artur Michalczyk, Sales Coordinator at Motor Presse Stuttgart and Kevin Kallenbach, Head of Sales at Purple, will show you how to turn your e-paper app into a real source of revenue.
