Cross- & upselling in e-paper apps
6 recipes for success for greater customer satisfaction
Get exclusive insights in our joint webinar with Motor Presse Stuttgart. Learn how targeted cross-selling and upselling tactics in your e-paper apps can not only boost reader satisfaction but also unlock significant revenue potential.
Why should you attend?
Motor Presse Stuttgart is one of Germany's most successful and progressive special-interest publishers. With 30 magazine titles (including Auto, Motor und Sport, Men’s Health), it has been a Purple client for nearly two years and has since developed valuable best practices. Benefit from this experience and learn how to retain existing customers long-term, attract new reader demographics, and generate additional revenue.
Meet our experts and clients
In the webinar, Artur Michalczyk, Sales Coordinator at Motor Presse Stuttgart, and Kevin Kallenbach, Head of Sales at Purple, will show you how to transform your e-paper app into a true revenue stream.
In this webinar, you will learn:
- Targeted visibility, placing campaigns and showing titles in a modular way
- Smart categories that bundle the interests of your target groups
- Relevant offers that automatically guide readers to new content
Presented by:
Artur Michalczyk is Distribution Manager at Motor Presse Stuttgart. A trained media management specialist for digital and print and a VDZ-certified press distribution expert, he has held roles at ZENIT Pressevertrieb and Bielefelder Verlag. His focus is on the digital and traditional distribution of magazines.
Kevin Kallenbach is CEO of ferret go GmbH and a member of Purple's advisory board. For more than five years he ran Purple's sales as Head of Sales. His career is deeply rooted in the publishing business: he worked as a media consultant at Berliner Morgenpost, key account manager at BILD, and led sales and marketing at Märkische Verlags- und Druck-Gesellschaft.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
