The digital revolution is hitting the daily newspaper industry with tremendous force. Traditional sales channels and business models that have been successful for decades are subject to unprecedented change. In a world where readers are increasingly searching for news online and print editions are declining, it is time to set a new course for the future.
In our exclusive webinar, Dr. Christoph Mayer, managing director of SCHICKLER, shares his knowledge and gives inspiration so that you can master the challenges of the digital age and position your newspaper business for the future.
A look at the focal areas:
- The current situation of the daily newspaper industry: Together, we will take a closer look at the current situation in the daily newspaper industry. We analyse how reading habits have changed and which trends are shaping the industry. What does this mean for newspaper publishers? And what is the significance of social platforms and digital media?
- Strategies for digital transformation: Learn about successful examples from the industry and proven strategies for adapting to the digital era. Learn how you can redesign your business model to survive in digital competition.
- monetization in the digital age: One of the central questions in digital transformation is: How do you generate revenue in an online world? We will present you various approaches and business models that have proven effective.
- Print in transition: In light of the changing landscape, we are discussing strategies for dealing with print. Topics such as reducing publication days, surcharges for expensive delivery and rearrangements of areas are discussed using examples such as Madsack and Spark.
Dr. Christoph Mayer shares his valuable knowledge and provides practical insights to help you master the digital transformation and successfully lead your newspaper business into the future.
