Paid content from the perspective of your users
It is no longer enough for media companies to publish good content online. Rather, the ultimate discipline is to provide the right content and offers to the right user at the right time. This includes a sophisticated multichannel publishing Strategy.
So you should think about how to attract new users, use your user data effectively, and personalize the most important touchpoints to turn your users into loyal subscribers — all at a minimal cost.
Now the 45-minute audience development webinar from Stephan Heck, CEO of Purple, watch on demand.
Here's what you'll learn:
- How to turn users into repeat readers
- How to turn readers into loyal subscribers
- The most effective way to handle your user data
- Personalized offers that attract new subscribers
