„Migrating 14 brand websites in such a short time – that's impossible!" That's what everyone told us. Yet together we proved the sceptics wrong. Following the excellent response to our presentation at the European Publishing Congress in Vienna, we're bringing these proven strategies and practical insights to a wider audience. Discover how one of the UK's leading special-interest publishers successfully achieved the impossible, saving over £100k whilst transforming their digital infrastructure.
Why should you attend?
Our Media, home to prestigious titles including BikeRadar, Gardens Illustrated and BBC Wildlife, embarked on an ambitious digital transformation journey that many thought impossible after they achieved independence from Immediate Media. Having partnered with Purple for their multi-brand platform migration, they've developed invaluable insights and proven strategies. Learn from their experience to accelerate your own digital transformation and achieve similar results: at least 1 year time saving, more than £100k cost savings, and 50% reduction in support vs. maintenance costs. Most importantly, gain the freedom to focus on growth without distractions.
What you'll discover:
- How a master template approach can streamline multi-brand migrations without sacrificing unique brand identities
- How to achieve seamless content distribution across web, app, print, social channels, and Apple News
- How to reduce costs whilst improving editorial workflows and user experience
- Learn the six-month development and six-month rollout methodology that made the impossible possible
- How a SaaS platform approach delivers freedom to focus on growth rather than maintenance
- How Our Media is advancing their digital-first transformation with unified hybrid products
Meet our experts
In this webinar, Azir Razzak, CTO at Our Media, and Benjamin Kolb, Co-Founder and CTO of Purple, will share their partnership journey. They'll demonstrate how ambitious digitalization projects can transform traditional publishing operations into agile, multi-channel businesses, and how the real innovation journey begins after migration is complete.
