Ringier transforms e-paper experience with Purple

Ringier, one of Switzerland's leading publishers, uses the Purple platform for the e-paper editions of the Blick family.

As part of the new e-paper edition of all Blick titles, the entire customer journey for app and web was revised.

A key goal was to drastically reduce the time between the completion of the print edition and its digital publication in app and web. The use of the Purple PDF workflow ensures smooth and fully automated playback of digital editions, accompanied by continuous 24/7 monitoring.
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“One challenge was to generate high-quality, structured data based on PDFs without significantly slowing down the automated process. In close collaboration with our partner X-Cago, we are proud to have developed a process that converts even the most sophisticated print layouts in the Blick family into structured data in record time. ”

Stephan Heck, managing director Purple

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The e-paper app and the corresponding web edition offer a wide range of functions and are continuously being developed as part of the Purple SaaS offering. Numerous functions that are frequently used by readers, such as the reading mode or the read-aloud function, are based on the structured data created by X-Cago.

The e-paper app and the corresponding web edition offer a variety of functions and are continuously being developed as part of the Purple SaaS offering. Numerous functions that are frequently used by readers, such as the read mode or the read out function, are based on structured data created by X-Cago.

The introduction of the fully automated workflow and the addition of innovative functions to the e-paper app have brought numerous benefits for Ringier. By eliminating manual processes and implementing seamless automation, efficiency was significantly increased. At the same time, readers' satisfaction has increased significantly.

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“The Purple team's expertise and technological expertise have helped us successfully launch new e-paper apps for all of our magazines. Purple not only provided us with a world-class software solution, but also provided tailored support and advice. Their flexible and innovative approaches have enabled us to strengthen our digital presence and effectively target our readership. We chose Purple because they offer a comprehensive solution approach that meets our specific needs and goals. Purple's support has contributed significantly to our digital transformation and we can inspire our readers with modern and user-friendly e-paper apps.”

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Marcus Dauck, Head of Media Tech & Services, Ringier AG

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