“Rheintaler” and “W&O” from Galledia regional media increase reader satisfaction and subscription sales with Purple e-paper apps
PRODUKTE
Schweizer Galledia Regionalmedien AG in the St. Gallen Rhine Valley is the editor of several daily newspapers and provides readers with independent and daily updates on events in the region. The two daily newspapers Rhine Valley and Werdenberger and Obertoggenburger (W&O) is published six days a week, and the even more extensive weekend edition is published on Friday. The content is available to readers both on the web via the respective news platform and in the two news apps. Both daily newspapers have more than 150 years of tradition in news production.
Prior to working with Purple, the media company was confronted with several challenges: The e-papers available on the websites of the daily newspapers offered no reading comfort as a PDF version. In addition, there was the elimination of early delivery in one of the delivery areas, which further accelerated the digitization of readers. Galledia Regional Media then decided to the newspapers Rhine Valley and Werdenberger and Obertoggenburger also available in two modern e-paper apps. For this, the publisher relies on Purple Experience, our toolkit for developing news and magazine apps and websites. With the web kiosk and the new e-paper apps, Galledia Regional Media offers readers an intuitive and optimized user experience of daily newspapers in e-paper format.
“With Purple's e-paper app, we got exactly the product we had hoped for for our daily newspapers. State-of-the-art, in fact. ” Martin Oswald, Head of Regional Media Division
With Purple's e-paper app, Galledia Regional Media meets readership needs, increases reader loyalty in the long term and wants to appeal to a wider audience at the same time. These include both print readers who are switching to the new digital format and classic newspaper readers who appreciate the layouted, completed format of the e-paper. By integrating Purple's e-paper apps, the publisher has a clear advantage over other journalistic offerings — and encourages subscriptions.
“Since launching the apps with Purple, we have been able to significantly increase sales of e-paper subscriptions, combined with appropriate marketing measures. The responses from readers were consistently positive. ” Martin Oswald, Head of Regional Media Division
Convenient reading in the e-paper app
With Purple's e-paper app, newspapers offer Rhine Valley and Werdenberger and Obertoggenburger an improved user experience for their readers. In the app overview, readers can find both the current edition of the e-paper as well as already published issues in the integrated digital archive. Using the archive's search function, readers can display various topics or search terms with page information in the issues that have already been published.
The bookmark function of the e-paper app also helps to improve the user experience. Readers can thus easily create a wish list and quickly access the selected content at a later date.
An indispensable function of the Purple app is the reading mode. This makes using the e-paper much more intuitive and convenient than before. After opening the desired issue, readers can access the individual pages via the table of contents and switch between the PDF magazine and reading mode by tapping on the desired article. This function offers an optimized article view, adapted to the reader's digital device. Articles can be read in either portrait or landscape format, thanks to the app's responsive design.
Just like in a printed newspaper, readers scroll from left to right instead of scrolling through a PDF. The large display of the articles improves the reading experience, the font size can be individually adjusted using a slider and is particularly beneficial for older readers or people with visual impairments. The option for readers to switch between day and night mode is particularly easy on the eyes and ensures a pleasant display even in different lighting conditions. Readers can take a closer look at the images in the edition by tapping on them.
Would you like to optimize your readers' user experience and produce content more efficiently?Get in touch with us and ask us your questions. We are here to help and advise you on your digital transformation journey.
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