Swiss Regiomedia publishes 27 regional newspapers in a multi-title app
PRODUKTE
Together with SPRYLAB, the publishing house Swiss Regiomedia has made its print media digitally accessible fully automatically. About a customized multi-title app Regional newspapers can now also be read as e-papers on mobile devices.
About Swiss Regiomedia
With 30 regional newspapers in German-speaking Switzerland, Swiss Regiomedia a permanent fixture in the local environment. The free newspapers focus on being close to readers and offer news from the immediate local area as well as service and entertainment. They are supplemented and financed by advertisements, brochure inserts, memo sticks and online advertising from service providers and local businesses. With the Swissregio Kombi service, advertisers can reach around one million contacts in German-speaking Switzerland.
Tailored multi-title app with purple
The publishing house Swiss Regiomedia wanted to be able to offer its readers and advertisers the print products as e-paper versions in an app, including a digital newspaper archive. With the designed for publishing houses purple digital publishing software SPRYLAB had already successfully implemented a first project for Swiss Regiomedia: an app for the City of Zurich's daily newspaper.
There were two options for implementation: to offer an additional app for each regional newspaper or to design a comprehensive multi-title app for all 27 regional newspapers.
Swiss Regiomedia opted for a multi-title app. One of the advantages of the chosen solution is that this strengthens the connection of individual regional newspapers to the umbrella brand Swiss Regiomedia and gives advertisers an overview of the entire portfolio.
Multi-title app with numerous features
Purple has a tailor-made solution for the special requirements of Swiss Regiomedia technical solutions developed so that all 27 integrated regional newspapers can be read in digital form directly on mobile devices. Users can browse through their local news, zoom in to see every detail and search for their favorite topics.
Through the in Purple App Kiosk Using the technology used, Swiss Regiomedia can reuse its own print products to save time. This means that the latest print PDFs are automatically converted into digital editions with reading mode. Also about the respective websites users canuse the e-paper including a digital newspaper archive.
“The coop with SPRYLAB was very straightforward and on schedule. ”
Cordula Nebiker, Marketing product manager
Browse the digital kiosk
When opening the multi-title app, readers are greeted by a "digital newspaper rack" where they can browse through the wide range of titles. All the current front pages of the 27 regional newspapers are displayed here. Newspapers can be saved via a bookmark so that readers can quickly access their local newspaper the next time they open the app.
E-papers are available online and as downloads
The e-papers offered in the multi-title app are identical to the respective print edition. In the overview, users can select the desired issue of the respective regional newspaper, access the pages via the table of contents, and finally switch to reading mode to read an individual article.
Readers and advertisers can also access back issues via the integrated digital archive. Each issue is available online as an e-paper and is also available as a PDF download.
Relaxed reading in reading mode
With a tap on the desired article, readers can switch between the PDF magazine and the article view optimized for digital reading. Since the reading mode is responsive, the articles can be read either in portrait or landscape mode on any mobile device.
In reading mode, users can also individually adjust the font size, switch between day and night modes, and take a closer look at images by tapping on them.
Full text search for the entire multi-title app
The integrated full-text search makes it possible to search the entire app for keywords or use the filter to search specifically in individual titles or individual issues. "What I find most great is the full-text search across all issues available in the app. That's absolutely brilliant, for readers, for advertisers and for our own internal marketing research," says Cordula Nebiker, Marketing Product Manager at Swiss Regiomedia.
Success Stories
A digital publishing platform that inspires customers
