18 Content Marketing Blogs Even Publishers Can Learn From

Are you hoping to take your content strategy to the next level? Or are you currently struggling with a particular aspect of your distribution strategy? Are you wondering which platforms you should be on?

Why not check out brands and companies that also produce a lot of content?

Also, if you're facing a new, seemingly big challenge - there's always someone to get fresh inspiration from.

So why not look outside your own box? Over to the marketing bloggers, for example. There are numerous marketing experts who specialize in various digital niches, including.

• Content Marketing,
• Affiliate Marketing,
• Email Marketing,
• Inbound marketing
• and marketing automation.

In this blog, I have compiled the must-reads of some prominent professionals for you and garnished them with a few rather unknown insider tips.

The following blogs also offer interesting insights for non-marketers away from their own feel-good oasis.

And here we go.

1. HubSpot

Anyone involved in inbound marketing knows HubSpot. The software company organizes its own content on its blog into three categories: Marketing, Sales and Agency.

In this highly readable marketing blog, you'll find high-quality content and practical tips.

Topics include everything remotely related to inbound marketing, but especially content planning, content strategy, and analytics. Whatever you pick up here, you can trust the content.

Also: you don't have to and shouldn't use Hubspot's exact page structure and layout, of course, but you should definitely follow HubSpot's lead. Because this type of website reduces the lowest bounce rate and keeps visitors on your site for a long time.

2. Buffer

On the blog of Buffer, a well-known company for social media automation, you will find above all numerous statistics. Especially on social media but also on content marketing topics in general.

Remember: statistics validate your content. They increase trust between you and the reader and give your audience confidence that you know exactly what you're writing about.

For example, a post about how to produce great 6-second ads for YouTube uses stats like, "95% of videos watched on YouTube are played with sound. That means music and speech are essential components to your ad's success."

3. seocracy

The professionals from Seocracy come from the SEO sector and have set up an extensive, German-language blog on SEO and content marketing.

Seocrats know exactly what is important when it comes to content marketing.

For those who prefer watching videos rather than reading long articles, this blog is perfect. Because Seocracy has its own video blog with informative video tutorials.

4. Content Marketing Institute

The content marketing blog from Joe Pulizzi, the founder of the Content Marketing Institute, is one of the most important blogs on the scene. I have him at OMR Festival Met in 2019 and I have to say he is really a great inspiration.

The Content Marketing Institute is one of the world's leading companies in the area of content marketing training. In addition to a huge selection of blog articles on current topics, there are special areas for research, content marketing events and training.

One of the first steps in building a strong content marketing campaign is getting your team on your side. How do you do that? With the development of a content strategy for the coming weeks, months, and sometimes years.

The Content Marketing Institute is one of the best places to go for exactly this type of project.

You will immediately see that content is regularly published on this blog.

And also that many different authors have their say and that a variety of topics are covered, from marketing automation up to optimal strategies to increase your Conversion rate.

5. Toushenne

The German-language blog “Toushenne” by Robert Weller. Robert Weller is a content strategist, lecturer, and book author.

Toushenne is more of a blog for the advanced content marketer. The usual how-to instructions are in vain here.

Instead, Robert provides the necessary background knowledge on the more complex areas of content marketing in a simple and understandable way. For example, he reports extensively on Artificial intelligence in content strategy.

6. Neil Patel

Another celebrity among content marketing blogs is the blog of Neil Patel.

Neil counts loudly Wall Street Journal among the top influencers on the Internet. He is a bestselling author and was written by President Obama as top 100 entrepreneur under the age of 30 as well as from the United Nations as top 100 entrepreneurs under the age of 35 excellent.

You know, it's one thing to write and publish a blog post. Interacting with the audience is a completely different matter. Remember that the primary purpose of your posts is to inform your audience and, at best, to teach something.

Neil Patel really does his best to respond to every comment. Even to those who don't ask specific questions.

Another highlight on his website: Under the “Tools” section, you'll find helpful SEO resources. For example, the tool Ubersuggest to analyse your own website for free.

7. Quicksprout

Quicksprout was originally launched by the above-mentioned Neil Patel in 2008. Over the years, Neil built Quicksprout into one of the leading blogs for online marketing.

Today Quicksprout is made by Corry Cummings and led by Lars Lofgren. Through Quicksprout University, the two share their most important tips and hacks with readers on various online topics. There is a separate area for content marketing.

In addition, you can browse through this very extensive blog about the different facets of online marketing.

The free and very informative Advanced Guide to Content Marketing provides you with detailed and advanced guidance for your content strategy.

8. online marketing

The German-language blog from Onlinemarketing stands for high-quality content that also offers real added value to content professionals. For content marketing, there is a separate, well-stocked sub-area with lots of news, case studies, best practice examples and analyses.

Online marketing also focuses in particular on the various content formats, such as podcasts and videos.

By the way, keyword content formats: How can you with the help of Reuse older content, your Increase reach, learn here.

9. Social Media Examiner

The Social Media Examiner blog describes itself as a “guide through the social media jungle.” The Social Media Examiner provides daily news from the scene. You'll find best practices for social media, blogs, and podcasts there. But also extensive marketing guides for the individual social media platforms.

A real highlight is the weekly live chat on Twitter.

Social Media Examiner takes a broad approach for its own niche. However, you never lose focus. True to the motto: There is still something to say. Things change, new trends arise, news happens, and so on and so forth.

In recent days, articles have been written on topics such as LinkedIn Advertising, Instagram Stories Content Plan, Facebook and Instagram Shopping Ads, and Personal Branding.

10. Search Engine Journal

For more than 15 years, Search Engine Journal, an American online magazine, has been offering high-quality articles on online marketing.

The focus is once again on SEO, but there are also blog articles on classic content marketing. The articles are consistently written by qualified online marketing experts such as Roger Montti written and are of high quality. In addition, external experts such as Julia McCoy brought in so that you can get to know different perspectives on content marketing.

11. Mael Roth

The content marketing strategist's blog Mael Roth offers sophisticated articles on content marketing and content strategy. And this is remarkable, in German, English and French.

The usual articles about content marketing for beginners are going to be missed here. It's primarily about content marketing strategy. Maël Roth gives unusual food for thought, addresses unpleasant things and critically questions.

A pleasant blog beyond the mainstream.

12. Aimable

Zielbar is an online magazine in German that focuses on all facets of online and social media marketing. Content marketing in general is also frequently reported.

The blog is clearly structured and provides good insights in casual and understandable language. Separate sections for video & audio, infographics and checklists are further helpful support.

13. Chimpify

Chimpify, formerly known as the “monkey blog,” is Vladislav Melnik's blog. This is all about inbound marketing. In addition to Vladislav, a variety of different blog authors write here about interesting facts about classic inbound marketing.

You will immediately notice that the blog articles are extremely detailed and reader-friendly. It is therefore not surprising that the blog is primarily aimed at beginners.

14. talkabout

On the other hand, even the most experienced content professional can learn something from the blog of content strategy consultant Mirko Lange.

You'll immediately notice that Mirko Lange specializes in content strategy. In addition, Lange presents various exciting best practices and writes a lot about current trends.

15. Unbounce

Unbounce's blog is on Landing pages and Conversion optimization specialized.

It is primarily aimed at marketing specialists. Enjoy refreshing posts that include conversion rate optimization, landing page optimization, and A/B testing illuminate from all conceivable perspectives.

16. Moz

Seattle-based company Moz provides SEO software solutions. Moz became known for his extensive Beginner's Guide to SEO.

The free guide can be downloaded from Moz's extensive Learn SEO section. There is also a Q&A area, a large learning center, paid training sessions and a forum with dedicated users.

Moz's English-language blog is primarily aimed at advanced users. The content on the topics of content and SEO is accordingly detailed and demanding.

When you recognize the importance of unique, useful content, you also know the importance of specific case studies.

Moz takes case studies to a whole new level and publishes true works of art in this genre.

This case study shows, for example, how a website managed to get listed first in organic Google search for an SEO keyword with huge search volume in less than three months.

Moz is also offering free SEO tutorials on "Whiteboard Friday."

17. Sistrix

The company Sistrix has also specialized in SEO analysis tools. The blog of founder and CEO Johannes Beus and his employees is therefore primarily about SEO. However, content marketing also has a firm place.

There is a whole series of detailed and carefully researched blog articles.

Particularly exciting are the blogs with concrete tips for implementing your own SEO measures, as well as various studies that are embellished with graphics (from the Sistrix Toolbox, of course).

18. Jeff Bullas

Last but not least: According to Forbes, Jeff Bullas is one of the top social media influencers. And quite rightly so. So it's no wonder that his blog is mainly about social media.

There's one thing you can learn from Jeff like no other: Namely, email marketing. It doesn't matter how much traffic you get or how big your niche is. Building a list for your email marketing campaigns is an absolute must everywhere.

Conclusion

If you come from a content creation or digital publishing background or are someone who wants to create more content - now may be the time to learn from the best.

The best marketing experts. Because when it comes to content, distribution and analysis, the blogs mentioned above have a lot to offer.

From affiliate and email marketing to automation. Many of the tips presented in these top blogs can help you exceed your own content goals.

Have I left out any other top-notch bloggers who have helped you greatly before? Do you perhaps have a favorite marketing blogger? Let us know on LinkedIn, Facebook or Twitter.

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