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Purple integrates Norkon Live Blogging: real-time updates now available directly from your editor
Publishing demands are rising steadily. Readers expect up-to-the-minute content, interactive formats and an experience that rivals social media. Traditional articles quickly reach their limits at this pace. That’s why we’re bringing live blogging into your digital newsroom as a seamless integration: our partnership with Norkon makes real-time reporting as natural for your team as writing an article.
Our new collaboration with Norkon delivers greater reach, longer dwell time and higher advertising revenue for your publishing house – with zero additional development effort.
Seamless integration for real-time news
Norkon’s live-blogging platform, Live Center, is now fully embedded in our CMS interface. Your newsroom launches a live blog in the familiar editor – exactly where it already plans topics, writes copy and publishes content. Once saved, the system automatically renders the ticker across your website and news app. Server-side rendering ensures every update is indexed instantly, giving you visibility from the first second without extra infrastructure or new log-ins.
Live blogs have been proven to extend media time. Norkon records around 220 million users each month; individual feeds, according to customer reports, attract two to four times more page views than standard articles and generate up to 80% more ad impressions per view. The constant stream of updates increases return frequency – a key early indicator for turning casual visitors into paying subscribers and reducing churn. The interface itself feels more like a social network, which is especially appealing to younger audiences.
How the integration simplifies your day-to-day work
When your newsroom wants to cover a topic in real time, it simply selects the live-blog module in the Purple editor. You can produce second-accurate text, image and video updates and embed social posts – all directly in our editor. Purple recognises the component automatically and displays it true to layout across every frontend. This shortens your time-to-market, lowers operating costs and guarantees that future Norkon features will be available without new implementation projects.
Norkon is already used by Tamedia, Badische Zeitung and Lensing Media, achieving results such as higher reach, increased ad revenue and stronger brand loyalty. We are now transferring this potential into an efficient production flow. From creation to delivery, you control every step in one central system, boosting metrics such as engagement, media time and ad impressions. Your organisation benefits immediately because no separate integration project is required, and you can deploy live blogs flexibly in politics, sport or finance desks.
We work every day to provide you with the most modern digital-first newsroom system – seamlessly networked with partners in topic planning, CMP, subscription management, paywall technologies and more. Our cooperation with Norkon is a key step in our best-of-breed approach: you now gain an engagement tool that strengthens audience loyalty to your brand while opening up new revenue streams. Further integrations will follow.
Benjamin Kolb, CTO and Co-Founder of Purple, on the strategic relevance of the partnership: “Engagement tools are becoming an incredibly important complement to our platform. Norkon is a key player here and we are delighted to have them on board. The market for engagement features is growing rapidly and, together, we can offer our customers real added value. Thanks to seamless integration into editorial workflows and consumer products, getting started with Purple and Norkon is easier for publishers than on any other platform. That combination provides a genuine competitive advantage.”
Eirik Næsje, CEO of Norkon, on the synergy between the two companies: “We are extremely pleased to add Purple to the growing list of CMS partners we are integrated with. As a true end-to-end solution, Purple’s digital publishing platform delivers precisely the functionality our publishing customers expect. The potential for our collaboration in the DACH territory is enormous, especially as more media houses recognise how critical engagement is to their digital transformation. With our proven live-blogging capabilities, reaching millions of readers every day, and Purple’s innovative digital-first CMS, we are laying the foundation for our customers’ long-term success.”
