Pricing in the publishing industry

In the podcast episode of “We like Mags,” Benjamin Kolb and Dr. Sebastian Voigt from hy — the Axel Springer Consulting Group invited as guests. Together, they discuss price increases in publishing, the value of digital editions, and strategies for monetizing digital content.

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How can publishers successfully design their pricing strategy? The podcast sheds light on how much copy prices can be adjusted annually, why digital editions should cost at least as much as print products and what parallels newspapers have with 11833. It also explains why routines are crucial for digital offerings and when bundle solutions consisting of e-paper and plus content can be used sensibly. In this exciting conversation, find out how publishers can successfully master the digital transformation.