Timo Lamour
March 11, 2026

Purple and Tickaroo: Live coverage that fits seamlessly into your workflow

Publishers using Purple can now integrate live blogs directly into their existing editorial processes for faster reporting and less operational friction.

The demands on modern newsrooms are rising faster than ever. Breaking news, sports events and political decisions: your audience expects real-time coverage, and your teams need tools that can keep up. That’s exactly where our new partnership with Tickaroo comes in. We’re connecting our CMS with one of the leading live blogging platforms to create an integrated ecosystem for future-ready publishers. This integrated solution is already available to joint customers such as Somedia and MOPO.

‍A partnership that brings newsrooms together

Tickaroo’s live blog platform is seamlessly integrated into Purple. Tickaroo,a specialist software provider for live coverage, is already trusted by more than 450 newsrooms worldwide, including Mediahuis, Ringier, RND and dpa. Live blogs are created and managed in the Tickaroo editor and can be embedded wherever your editorial team needs them, directly within Purple’s familiar CMS environment, without switching systems or maintaining redundant data.

Live updates are no longer an isolated feature that someone must manage separately. They become a natural part of the publishing workflow, bringing planning, writing, media management and multi-channel distribution together under one roof.

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Two benefits your team will feel immediately

What may sound like a technical upgrade in theory has one main effect in practice: your newsroom gets time back.

Publish faster when it matters. Live blogs sync with Purple in real time, eliminating manual interim steps. Field reporters and newsroom editors work in the same system. Live updates and classic stories are produced in parallel, and nobody has to enter content twice or send files around by email. During elections, sports events or crises, that makes all the difference.

More reach, less effort. Once a live blog is in the system, Purple automatically distributes it across web, apps and newsletters. Your team doesn’t need to make additional decisions for that to happen. What used to require several manual steps now runs in the background.

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What it looks like in practice

Live blogs are created directly in the Tickaroo editor and then embedded in Purple. Technically, this is enabled by Purple’s API-driven architecture, which integrates Tickaroo as a specialist tool without requiring you to touch your existing system landscape. Reporters, editors and digital teams work in one system. Parallel tools, duplicate work and unnecessary handovers between teams are eliminated. Full editorial control remains intact: content can be expanded, contextualised and moderated at any time. The architecture is designed to scale with your publisher’s requirements as they evolve.

Benjamin Kolb, CTO at Purple: “Live coverage is a key driver of traffic and reader engagement for many publishers. With Tickaroo, we’re bringing one of the most mature live blogging solutions directly into our platform and, together, creating an ecosystem. For our customers, that means an end-to-end workflow that is technically stable and grows with editorial needs, whether it’s regional news or a major live event.”

Oliver Schittenhelm, Head of Strategic Partnerships at Tickaroo: “Live blogs are spreading across all editorial areas: news, sport, lifestyle and events. Our partnership with Purple removes barriers and helps publishers scale this growth. We’re excited to equip journalists with the tools they need to lead the next era of digital storytelling.”

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