Purple Connect 2026
From Purple Day 2024 to Purple Connect 2026. From one day to two. We're bringing together editors-in-chief, publishing leaders and product teams working on the same questions as you: AI in the newsroom, digital-first strategy, new products for younger audiences. If you sense there's more potential in your organisation, these two days are for you.
Talks that help you drive editorial innovation forward
We know you want to hear about projects and initiatives that deliver real business outcomes. That's why our speakers are practitioners, from regional newspapers to international media houses. They share first-hand what's working in their publications and how they're driving change that's efficient, sustainable and built to last.
We also cover technology trends, such as how automated AI workflows help your editors refocus on what really matters (journalism!) and how collaboration features support your teams. But always in the context of what you're working on day to day.
More than the industry event format you know
Panel Discussion
A Q&A session where publishing voices share practical answers. To the questions that don't fit into a regular talk.
Roadmap Insights
What's coming next in Purple Editorial, Purple Experience and partnerships? Straight from our product and leadership team. With time for your questions.
Networking, Networking, Networking
The most-mentioned plus point of our 2024 customer day: the exchange with publishers facing similar questions to yours. Plenty of breaks, plenty of time, plenty of space. So your conversations don't get cut short to two minutes between sessions.
Customer Cases
Publishers show how they're putting AI capabilities, end-to-end editorial systems and multi-brand setups into practice. With numbers, stumbling blocks and what they'd do differently today.
Deep-Dive Keynotes
How do agentic AI workflows actually work in the newsroom? Where are digital editions heading? Strategic talks that step back and put the industry in context.
19 speakers from publishing houses, research and technology
Taking to the stage will be editors-in-chief, managing directors and product managers from regional, specialist and special-interest publishers. They will outline what works in their organisations, what doesn’t, and what they would do differently today. There will also be a keynote speech on ‘Proximity is the new reach’, a panel discussion on what publishers should be doing over the next two years, and short presentations from selected technology partners. Our management team and product team will outline what Purple is working on and what’s coming next.
Here is a selection of our speakers.
Reuters Institute for the Study of Journalism
Heidenheimer Zeitung
VDI nachrichten
Echo Medienhaus
Somedia
gloobi
This is how Purple Day 2024 sounded
After Purple Day 2024 we asked attendees for their feedback. This is the response.
would attend a future Purple event again
“I found the event really excellent. Very informative, interesting, relaxed and pleasant. The discussion round at the end could happily have been even longer.”
found the atmosphere very pleasant
“A big thank you to the entire Purple team for the great organization and the wonderful event, and to Stephan and Kevin for the invitation. A really pleasant team. Keep it up!”
rated the talks as very good or good
“Everything was great and a complete success all round.”
Two days with people who run publishing houses
Day 1: Keynote speech, case studies from publishers, panel discussion and a social evening.
Day 2: AI in practice, the latest on apps and digital editions, and the Purple Roadmap.
Another interchangeable conference room? We'd rather not.
We meet at Spielfeld, an innovation center in Berlin-Kreuzberg founded in 2016 by Roland Berger and Visa. Don't expect a sterile conference room. Here, established corporations and startups meet face to face every day. Your comfort is taken care of: between sessions there is fresh coffee from the portafilter machine and tasty catering. Instead of sitting in a cramped hotel lobby, you relax in lively networking areas or in the sunny courtyard.
Adress: Spielfeld Digital Hub | Skalitzer Str. 85/86, 10997 Berlin
Staying overnight in Berlin
We recommend two hotels nearby. Both are located right on the famous East Side Gallery. From there you can reach Spielfeld after a short walk on foot or after just one stop by S-Bahn or U-Bahn.
- Hampton by Hilton Berlin Mildred-Harnack-Straße 15, 10243 Berlin
- Hotel Indigo Berlin Mühlenstraße 13–19, 10243 Berlin
These publishers rely on Purple. You’ll come across almost all of them in Berlin.
See you in Berlin?
Register now for the largest gathering of Purple customers and connect with other customers, partners and our network. Places are limited. We allocate them in the order in which registrations are received.
Frequently asked questions about Purple Connect 2026
Purple Connect 2026 is aimed at news publishers, local newspapers, specialist media, general-interest media and companies whose content teams operate like editorial teams. The content is particularly relevant for editors-in-chief, publishing directors and heads of innovation who are already using Purple or are considering using it. Unfortunately, we are unable to accommodate agencies or providers of software and services for publishers. We invite our technology partners directly.
Participation is free of charge and includes meals on both days and the evening event at the Freischwimmer. Places are limited. We will allocate them on a first-come, first-served basis.
Please feel free to pass your place on to someone else in your household or cancel by Friday 30 October. A brief email to hello@sprylab.com will suffice. As we plan for catering and dinner for every registered participant, we will charge a flat fee of 250 euros if you do not attend without giving prior notice.
Until Friday 30 October 2026. As places are limited, it is worth registering early.
The event is held in German. All sessions, cases and discussions take place in German. For guests who don't speak German, we offer live translation into English.
Spielfeld Digital Hub is located in Berlin-Kreuzberg, easily reached from Berlin Central Station (Hauptbahnhof) and Berlin Brandenburg Airport (BER). You'll receive detailed travel directions with your registration confirmation.
Yes, absolutely. Up to three people per publishing house or media organisation can attend. This way, we want to give as many publishers as possible the opportunity to join us.
Do you have questions about Purple Connect 2026?
Questions, requests or suggestions about the event? Gergana Schumacher will be happy to help. We look forward to hearing from you.
