Webinars & Whitepapers from the Field

There are plenty of AI tools, but which ones really pay off for a local or regional newsroom? The AI Playbook gives you a hands-on guide: it shows the three AI workflows with the greatest benefit, how to tell robust use cases from gimmicks, and what productive AI use in daily editorial work requires. From there, you build a realistic 90-day plan for your team. (This playbook is in German.)

In this whitepaper you will learn:

• Note: This playbook is in German.
• Three worthwhile AI workflows for regional and local newsrooms
• Assess use cases, how to spot robust workflow potential
• Foundations, from acceptance and rules to human in the loop
• 90-day plan, from first idea to a realistic roadmap

Topic planned, article created by hand, metadata maintained twice? This is exactly where many newsrooms lose time every day. In this on-demand webinar, Stephan Heck, CEO of Purple, and Robert Dönges of Kordiam show how the seamless integration of editorial planning and publishing works in practice, with real insights from joint customers like OM Medien and Börsen-Zeitung.

In this webinar, you will learn:

• No more duplicate work once planning and CMS work together
• A live look at the Kordiam and Purple integration
• From the practice of joint customers like OM Medien and Börsen-Zeitung

Separate systems for digital and print mean double the work, more errors and lost time. In this on-demand webinar, Stephan Heck, CEO of Purple, and Tom Brinkmann of ppi Media show how one end-to-end workflow connects both worlds. You will see live how a topic moves from planning to multichannel distribution, and how manual print steps can be automated with Purple and CX Fusion.

In this webinar you will learn:

• One workflow instead of separate systems for digital and print
• Follow live how a topic moves from planning to multichannel distribution
• Print automation that removes manual layout steps

E-paper keeps growing, but static PDFs reach their limits once readers expect more and new revenue is needed. In this on-demand webinar, Benjamin Kolb, CTO of Purple, and Martin Oswald of Galledia show how to make the move to the digital edition. You will learn how analytics, personalisation and new ad formats strengthen reader loyalty, and how Galledia used this to noticeably grow its e-paper subscriptions.

In this webinar you will learn:

• More than a PDF, why the digital edition replaces the classic e-paper
• Stronger loyalty through analytics, split view and personalisation
• New revenue from advertising, bundles and multichannel publishing
• Galledia's result, a noticeable rise in e-paper subscriptions

AI promises a lot, but where does it really take work off the newsroom without giving up control? In this on-demand webinar, the second part of our series with a&f systems, Benjamin Kolb, CTO of Purple, uses concrete examples to show which AI workflows work right away and which are not worth it. You will see how to save time while keeping control through versioning and dual-control approval.

In this webinar you will learn:

• What AI agents deliver and where their limits lie
• When automation pays off and when it does not
• Ready to use, from inbox automation to automated topic suggestions
• Stay in control with versioning and dual-control approval

Digital goals, but analogue processes? Many newsrooms lose speed because workflows are scattered and error-prone. In this on-demand webinar with a&f systems, Stephan Heck, CEO of Purple, and Matthias Fischer show how to consolidate editorial workflows and publish content faster across all channels, from web and print to e-paper, app and social media.

In this webinar you will learn:

• The digital-first case, how new revenue emerges across print, e-paper and online
• From planning to delivery, including print preview in the Purple Hub
• An automated print process that relieves newsrooms and cuts errors
• One ecosystem that connects all key partners

Migrating 14 brand websites without descending into chaos? Our Media, one of the UK's leading special-interest publishers, did exactly that in 12 months and saved over £100,000. In this on-demand webinar, Azir Razzak, CTO of Our Media, and Benjamin Kolb, CTO of Purple, show how a master template approach made the migration possible in record time, and why the real innovation work only begins afterwards.

In this webinar you will learn:

• One master template that migrates 14 brands without diluting their identity
• From one system to web, app, print, social and Apple News
• In 12 months, what made the migration possible in that time at all
• After the move, why the real innovation work only begins then

How does an e-paper app become a real revenue source? Motor Presse Stuttgart, one of Germany's most successful special-interest publishers with 30 magazine titles, shares its best practices in this on-demand webinar. Artur Michalczyk, Sales Coordinator at Motor Presse Stuttgart, and Kevin Kallenbach, Head of Sales at Purple, show how targeted cross-selling and upselling increase both reader satisfaction and revenue.

In this webinar you will learn:

• Targeted visibility, placing campaigns and showing titles in a modular way
• Smart categories that bundle the interests of your target groups
• Relevant offers that automatically guide readers to new content

Which AI strategies truly deliver results in publishing, and which stay hype? In this English-language webinar with InPublishing magazine, 14 publishing experts answered questions from almost 400 attendees. Among them is Peter Dyllick-Brenzinger, Head of Product at Purple, sharing learnings from companies like Immediate Media, National World and the BMJ Group, from personalisation and content strategy to advertising.

In this webinar you will learn:

• AI use cases that deliver, which strategies bring results in publishing
• 14 experts, with learnings from companies like Immediate Media, National World and BMJ Group
• A broad range, from personalisation and content strategy to advertising

Artificial intelligence is evolving fast and has long arrived in daily editorial work. But what actually works today? In this on-demand webinar, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, shows what we have learnt about AI since last year, which tools are already in productive use and what is coming next for newsrooms. Including a live demo of the One-Click Article.

In this webinar you will learn:

• What has changed in AI since last year
• Concrete learnings on content creation, personalisation and quality control
• One-Click Article, finished articles in seconds in the live demo

In newsrooms, every second counts. With the right tools, editorial teams not only work faster but also produce better content and gain an edge. In this on-demand webinar, Stephan Heck, CEO and founder of Purple, shows which factors decide newsroom efficiency, how automation takes over routine and reduces errors, and how Purple Essentials supports editors in their daily work.

In this webinar you will learn:

• Tools that genuinely save time in daily editorial work
• Automation that takes over routine and reduces errors
• Workflow management that eases team collaboration

Regional and local publishers must adapt their print business to a dynamic digital world without losing their strengths. In this on-demand webinar with media consultancy Schickler, Dr Christoph Mayer, Partner at Schickler, presents transformative strategies and success stories from Madsack, Funke and Hamburger Morgenpost. You will learn how digital user needs differ from print and how AI tools support the transformation.

In this webinar you will learn:

• Proven strategies, with examples from Madsack, Funke and Hamburger Morgenpost
• Digital needs that differ from print, and how to respond
• Stronger together, how community building and AI tools carry the transformation

Readers are moving online, print circulation is falling and traditional business models are under pressure: the daily newspaper industry faces profound change. In this on-demand webinar, Dr Christoph Mayer, Partner at media consultancy SCHICKLER, analyses the state of the industry and uses examples such as Madsack and Funke to show how daily newspapers can successfully shape digital change and secure new revenue.

In this webinar you will learn:

• State of the industry, changing reading habits and defining trends
• What works, proven business models for digital competition
• Securing revenue, from digital models to handling print in transition

AI generates texts, creates images and handles SEO, faster than ever. In this on-demand webinar, you experience the change live: Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, uses demos to show how AI is applied across publishing use cases, from article drafts with GPT-4 to SEO texts and automated linking, all the way to AI-powered image search and tagging.

In this webinar you will learn:

• With GPT-4, create article drafts, headlines, excerpts and social media posts
• SEO and automation, from SEO texts to automated linking
• Search and tagging, finding matching images and tagging people, places and organisations

AI opens up new possibilities for newsrooms while raising tricky legal questions. Who is liable for AI-generated content, and what about copyright? In this on-demand webinar with the law firm NORDEMANN, Dr Stanislaus Jaworski and Dr Malte Baumann examine the legal pitfalls of using AI in newsrooms and show how to make your processes legally sound.

In this webinar you will learn:

• Liability, who is responsible for AI-generated content
• Copyright, how AI affects the protection of content
• Disclosure, which rules apply to labelling AI-generated texts

AI is fundamentally changing the world of work, including journalism. In this English-language webinar, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, shows how to make your newsroom more efficient with ChatGPT and other large language models. Using practical examples, he explains how the right prompts and targeted fine-tuning lead to first-class results, and where the limits lie.

In this webinar you will learn:

• Effective prompts, the basis for first-class ChatGPT results
• Targeted fine-tuning that tailors ChatGPT to your publication
• Potential and limits of LLMs in everyday journalism

How can you really make your newsroom more efficient with ChatGPT? In this on-demand webinar, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, uses practical examples to show how the right prompts and targeted fine-tuning significantly improve the quality of AI-generated texts and meet your newsroom's requirements, without losing sight of the technology's limits.

In this webinar you will learn:

• Effective prompts, the basis for first-class ChatGPT results
• Targeted fine-tuning that tailors ChatGPT to your publication
• Potential and limits of LLMs in everyday journalism

The printing press, the steam engine, the transistor: major inventions have repeatedly changed the way we live. Large language models like ChatGPT appear to be a similarly epochal development. But what exactly is happening, and what does it mean for journalism? In this on-demand webinar, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, takes a look into the future, at the opportunities as much as the dangers.

In this webinar you will learn:

• An epochal invention, why LLMs like ChatGPT rank with the printing press and steam engine
• What ChatGPT actually does, from articles in a chosen style to summaries and code
• Opportunities and risks, what truly improves journalism and where the dangers lie

Ihre Benutzer konsumieren zunehmend Audioinhalte. Eine der aufregendsten Entwicklungen in der Audiowelt ist die Text-to-Speech-Technologie.

• Warum Audio ein Game Changer ist
• Was so besonders an Amazon Polly ist
• Live Demo: Wie Sie Amazon Polly nutzen können

• How to turn users into returning readers
• How to turn readers into loyal subscribers
• The most effective way to manage your user data
• Personalized offers to attract new subscribers

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Publishing good content is no longer enough. The real challenge is providing the right content and offers to the right user at the right time. In this 45-minute on-demand webinar, Stephan Heck, CEO of Purple, shows how to attract new users, use your user data effectively and personalise the most important touchpoints to turn readers into loyal subscribers, all at minimal cost.

In this webinar you will learn:

• Returning readers, how to turn users into regulars
• Use user data well for better decisions
• Personalised offers that win new subscribers

Good content alone is no longer enough; what matters is an active and loyal readership. In this on-demand webinar, Stephan Heck, CEO of Purple, shows why reader engagement is so important for media companies and how artificial intelligence helps. You will learn which AI features measurably increase clicks and reading time, how automatic linking pulls readers deeper into your content, and where personalisation actually pays off.

In this webinar you will learn:

• AI features that measurably increase clicks and reading time
• Automatic linking that pulls readers deeper into your content
• Personalisation that actually pays off in content production

Creating great content takes between six hours and twelve days. With multichannel publishing, you get the most out of that work. GEO Epoche has completely revamped its digital presence, and in this on-demand webinar Stephan Heck, CEO of Purple, shows exactly how the magazine distributes its content across all channels today, including a live demonstration from practice.

In this webinar you will learn:

• The prerequisites for successful multichannel publishing
• GEO Epoche's workflows, how the magazine publishes today
• A live demo of how GEO Epoche uses Purple in practice

Your users increasingly consume audio content, and text-to-speech has become a standard tool for publishers, for greater accessibility and personalisation. In this on-demand webinar, Kolja Kosim, Customer Success at SPRYLAB, shows why audio matters more and more, what sets Amazon Polly apart from other solutions and how to use it in practice, including a live demo.

In this webinar you will learn:

• Why audio matters and grows more important for publishers
• What sets Amazon Polly apart from other text-to-speech solutions
• A live demo of how to put Amazon Polly to work

Apple News+ bundles hundreds of magazines and newspapers on one platform, from the Los Angeles Times to National Geographic, and opens up a new distribution channel for publishers. In this on-demand webinar, Stephan Heck, CEO of Purple, shows how to fully exploit the potential of Apple News+, which format Apple expects and what to watch out for in terms of reach and regional availability.

In this webinar you will learn:

• Reach through Apple News+, access to hundreds of magazines and newspapers on one platform
• The Apple News+ format, in which publishers deliver content optimised for Apple devices
• Opportunities and limits, from the new distribution channel to region-specific availability

Headless content management systems are rapidly gaining popularity because publishers need more flexibility. A headless CMS separates content structure from presentation, offering greater speed, security and flexibility across all digital channels. In this on-demand webinar, Peter Dyllick-Brenzinger, Head of Product and Engineering at SPRYLAB, explains the strategic treasure it holds and what you need to watch out for.

In this webinar you will learn:

• What a headless CMS is, with a clean split between content structure and presentation
• Faster, safer, more flexible across all digital channels than traditional systems
• Deliver across multiple channels and expand your offering in a targeted way

First websites, then static PDF replicas with scrolling and zooming: the e-paper has come a long way. Today it records double-digit percentage circulation growth and is increasingly popular even among young readers, no wonder it is a fixed part of many digital strategies. In this on-demand webinar, Stephan Heck, CEO of Purple, explains how the e-paper becomes a revenue driver and what you need to watch out for.

In this webinar you will learn:

• From PDF replica to modern e-paper, with no more scrolling and zooming
• Double-digit circulation growth, increasingly popular even with young readers
• What makes it a revenue driver, and what to watch out for