People at Purple: Niklas' Journey to Business Development
Gergana Schumacher
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08.04.2026
Sometimes you find the right place by taking a detour. Niklas had SPRYLAB on his radar ever since university, but it took a few more years before he applied for a Customer Success role. That didn't work out, but his application was forwarded to the Sales team. Today, after several years with us, Niklas is one of the most versatile people in the company as Business Development Manager: he leads initial customer conversations, builds demo apps, manages partnerships and even stepped in as interim project manager along the way. In this interview, he shares how his role has evolved, what keeps him at Purple and why he encourages everyone to take the plunge.