Ringier transforms e-paper experience with Purple

Ringier AG

Ringier AG is an innovative, digitized and diversified Swiss media company operating in Europe and Africa. Its portfolio includes around 130 subsidiaries in print, digital media, radio, ticketing, entertainment and e-commerce, as well as leading online marketplaces for cars, real estate and jobs.

FOUNDED

1833

Zurich

industry

Media

PRODUCTS USED

Ringier, one of Switzerland's leading publishers, uses the Purple platform for the e-paper editions of the Blick family.

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In the course of the e-paper relaunch of all Blick titles, the entire customer journey for app and web was revised.

A key objective was to drastically reduce the time between completion of the print edition and its digital publication on the app and web. The use of the Purple PDF workflow ensures smooth and fully automated playout of the digital editions, accompanied by continuous 24/7 monitoring.

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"One challenge was to generate high-quality, structured data based on PDFs without significantly slowing down the automated process. We are proud to have worked closely with our partner X-Cago to develop a process that converts even the most demanding print layouts in the Blick family into structured data in record time."

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Stephan Heck, Managing Director SPRYLAB

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The e-paper app and the corresponding web edition offer a wide range of functions and are continuously being further developed as part of the Purple SaaS offering. Numerous functions that are frequently used by readers, such as the reading mode or the read-aloud function, are based on the structured data created by X-Cago.

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The introduction of the fully automated workflow and the addition of innovative functions to the e-paper app have brought numerous benefits for Ringier. By eliminating manual processes and implementing seamless automation, efficiency has been noticeably increased. At the same time, reader satisfaction has increased significantly.

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Sprylab Purple DS for all Blick Magazine Titles

"The Purple team's expertise and technological savvy helped us successfully launch new e-paper apps for all of our magazines. Purple not only provided us with a best-in-class software solution, but also offered tailored support and advice. Their flexible and innovative approaches have enabled us to strengthen our digital presence and effectively engage with our readership. We chose Purple because they provided a comprehensive solution approach that met our specific needs and goals. Purple's support has made a significant contribution to our digital transformation and we are able to engage our reader:s with modern and user-friendly e-paper apps."