Multibrand publishing with Purple

Innovative solution for publishers

Efficient multibrand publishing

If you manage multiple brands, whether as a newsroom for several local editions of a newspaper group or manage a magazine portfolio, the Purple Hub’s centralised solution streamlines your editorial workflow and content management process.

Multiple Brands, One Solution

Purple accommodates a single-brand strategy, two-brand strategy, or a multi-brand strategy by centralising editorial workflows and distribution channels, giving your editors the chance to focus on their work and giving you full control over how your readers find and engage with your news content. Purple gives your websites, apps, or ePapers a streamlined and low maintenance consistent look and feel.

Multibrand publishing with Purple: For demanding publishers

- Manage your brands and their channels via a central publishing platform
- Reduce the administrative burden and technical complexity of your digital products.
- Expand your offering at any time with additional brands and titles and reach new readership Take advantage of the opportunity to scale up with multibrand publishing - for more hits from your audience and therefore more revenue!

Streamlined multi-brand publishing

Manage your editorial brands through one flexible platform. Keep track and send the right content to the right audience at the right time. For more information, please contact us for a personal, no strings attached consultation.

The digital publishing software for the publishers of today and tomorrow

Our Purple digital publishing software consists of three powerful solution packages that make it easy for you to create multichannel experiences and flexibly expand your editorial offering. Publish unique journalistic products and work in efficient processes with highly available and performant technology - for enthusiastic readers, an inspired editorial team and growing sales.

Success Stories

A Publisher Platform that Delights Customers

Bauer Media standardizes its editorial systems more globally with Purple.

Swiss Regiomedia AG: 27 newspapers as e-paper in a multi-title app

Axel Springer publishes eMagazines based on the print editions with Purple DS.

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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