Artificial intelligence in editorial offices

Discover the possibilities of artificial intelligence in newsrooms: Automated workflows, automatic linking, content intelligence.

Artificial intelligence: revolutionize your workflows  

Do you want to present your readers with engaging, personalized content that helps increase your subscriber numbers? Purple Growth is the AI-powered product that will make sense of your content thanks to its intelligent features. It takes over important processes such as content linking, curation and keyword recognition. This saves you time and allows you to focus on what really matters: The creation of high-quality content.

The right content for your readers

Create articles on topics that inspire your readers. To create engaging content that piques readers' interest, you need a powerful data tool. Purple Growth offers you various functions such as content recommendations, automatic linking and entity recognition. With Purple Growth, you have all the tools you need to create articles that inspire your readership - for more efficiency and satisfied readers.

Your advantages with Purple Growth

- Delivery of content matching your readers' interests - Automatic linking to existing content pages - Easy categorization: names, places, companies are assigned to specific categories. - Write about what interests: current and seasonal topic suggestions.

The digital publishing software for the publishers of today and tomorrow

Our Purple digital publishing software consists of three powerful solution packages that make it easy for you to create multichannel experiences and flexibly expand your editorial offering. Publish unique journalistic products and work in efficient processes with highly available and performant technology - for enthusiastic readers, an inspired editorial team and growing sales.

Success Stories

A Publisher Platform that Delights Customers

NewsCorp publishes premium magazines like Vogue, Vogue Living & GQ as apps.

Bauer Media standardizes its editorial systems more globally with Purple.

ZT Medien AG: How the Zofinger Tagblatt publishes digital content efficiently.

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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