30.11.2023, 11 a.m.

Digital change or demise:

How daily newspapers are successfully mastering digital change

The digital revolution is hitting the daily newspaper industry with tremendous force. Traditional distribution channels and business models that have been successful for decades are undergoing unprecedented change. In a world where readers are increasingly looking for news online and print circulation is declining, it is time to set a new course for the future.

In our exclusive webinar, Dr. Christoph Mayer, Managing Director of SCHICKLER, shares his knowledge and provides inspiration to help you master the challenges of the digital age and position your newspaper business for the future.

A look at our focus areas:

  1. The current state of the daily newspaper industry: Together we will take a close look at the current situation in the daily newspaper industry. We analyze how reading habits have changed and which trends are shaping the industry. What does this mean for newspaper publishers? And what significance do social platforms and digital media have?

  1. Strategies for digital transformation: Learn about successful examples from the industry and proven strategies for adapting to the digital era. Learn how you can redesign your business model to survive the digital competition.

  1. Monetization in the digital age: One of the key questions in the digital transformation is: How do you generate revenue in an online world? We present various approaches and business models that have proven their worth.

  1. Print in transition: In view of the changing landscape, we discuss strategies for dealing with print. Topics such as the reduction of publication days, surcharges for expensive delivery and changes to territories will be discussed using examples such as Madsack and Funke.

Dr. Christoph Mayer shares his valuable knowledge and provides practical insights to help you master the digital transformation and successfully lead your newspaper business into the future.

Dr. Christoph Mayer
Dr. Christoph Mayer is a partner at SCHICKLER, a management consultancy specializing in media. He is responsible for the Data & AI division, which develops specialized data solutions for media companies and puts the use of AI into practice. He holds a doctorate in computer science from the Karlsruhe Institute of Technology.

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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