MOPO.de goes live with Purple DS Hub
Last week, the vertical MOPOP.de, the new portal for music and pop culture from Hamburger Morgenpost and mopo.de, went live for the second time. Equipped with a new CMS, the Purple DS Hub from SPRYLAB, this new web presence marks the start of extensive future multi-channel publishing at Hamburger Morgenpost.
Last week, the vertical MOPOP.de, the new portal for music and pop culture of Hamburger Morgenpost and mopo.de, went live for the second time. Equipped with a new CMS, SPRYLAB's Purple Hub, this new web presence marks the start of extensive future multi-channel publishing at Hamburger Morgenpost.
Hamburger Morgenpost on the way to becoming a multi-channel media house
Since February 2020, the Hamburger Morgenpost, or MOPO for short, has had a new owner and managing director: the former managing director of Xing Marketing Solutions, Arist von Harpe. His goal is "a MOPO that is deeply rooted in the city and sustainably successful - and on all channels."
Print is not supposed to shrink - the Saturday edition of MOPO has even become a lot "fatter" since Arist von Harpe took over - but digital is supposed to grow, towards a multi-channel media house. With this goal, the expansion of the digital channels, MOPO got its first digital boss in Philip Warth a few months ago.
MOPO currently reaches almost 3.5 million people a month with its media channels (print, online and social media). The reach of the online portal MOPO.de alone totals around 25 million visits. This has made it one of the leading news portals in northern Germany.
Events, apps, podcasts and MOPOP.de
Since September 2020, the daily newspaper has launched a kind of cultural offensive to provide greater coverage of Hamburg's entire cultural sector in the future. This includes a new page on culture and music in the print section every day. And every Thursday, readers get eight special pages on Hamburg's cultural life from all sectors with the "Culture Week.
New additions in the digital area include events, apps and podcasts. These include the new vertical MOPOP.de, a portal for music and pop culture from Hamburger Morgenpost and MOPO.de. Whether it's pop, indie, rock, punk, hip-hop or hardcore - the new platform MOPOP.de is set to become an important contact point for pop culture and music in Hamburg, with interviews, daily news from the music world and tips on concerts and festivals in the city.
MOPOP.de moves to the cloud - Purple DS accompanies MOPO on the way to multi-channel publishing
Just last week, MOPOP.de went live for the second time, equipped with a new CMS, the Purple DS Hub from SPRYLAB. On the outside, it is quite unspectacular, as the design is barely visible, but the backend is designed with a promising future in mind.
Initially, the new MOPOP website has merely moved to the cloud and offers a simpler editorial workflow including paywall and ad services. Prospectively, however, the conversion is a first step on the way to becoming a media house on all channels - with the All-In-One Multichannel CMS from SPRYLAB.
Future-oriented cooperation: Morgenpost and Purple
"We were looking for a partner who is on fire for these multi-channel topics and also sometimes comes around the corner with crazy ideas that we are happy to go along with," says Philip Warth, Chief Digital Officer of Hamburger Morgenpost. "With SPRYLAB, I'm full of confidence in that regard."
After this prelude to a long-term and future-oriented cooperation between the Morgenpost and SPRYLAB, some major challenges are on the agenda. Under discussion is the step-by-step conversion of the two already established MOPO-owned verticals "HSV24" and "St. Pauli24" in the future, followed by the integration of the online portal MOPO.de itself into Purple DS Publishing's AI-based all-in-one multichannel CMS with many new ideas.