ZT Medien AG is an independent media company from Switzerland with one daily and several weekly newspapers, a radio station, and a print shop. To make the web presence of selected newspapers in its portfolio contemporary and to take the production of editorial content to a new level, the company works with SPRYLAB and the Purple Hub.
Contemporary appearance sought for regional media
Originally, the Zofinger Tagblatt had an individually developed CMS system. However, this solution turned out to be expensive and difficult to operate: the editorial system could not be connected directly, updates were complicated, and setting up a payment system was difficult. But that was exactly what was crucial for the relaunch: The integration of paywall, store solution, e-paper, subscriber management and other interfaces was the basic prerequisite for a successful relaunch. Purple is now a digital publishing software that makes cross-media publishing easy and can be customized for all the company's specific requirements.
The basis for the new appearance of ZT Medien AG is the platform for the daily newspaper Zofinger Tagblatt, which provides the region around Zofingen with current news. Unlike the other weekly newspapers of ZT Medien AG, the Tagblatt is not free of charge and uses the freemium model for its online presence, in which content is partially chargeable. The website is the template for all the company's other media titles. It was therefore crucial during development to set the right course for modern content production.
Seamless connection of WoodWing Studio
- - Building a store system with EDP
- - Development of an interface for agency content
- - Easy curation of landing pages via the CMS possible
Relaunch into the future
The relaunch of the websites of the three free weekly newspapers Wiggertaler, Solothurner Woche and Der Landanzeiger is another important step in the repositioning of ZT Medien AG in the Swiss media landscape. During development, it was particularly important to the company that the Zofinger Tagblatt platform, which was launched first, could serve as a blueprint for the other media in its portfolio. This meant that everything did not have to be developed from scratch for each title, which would have been very time-consuming and costly. Even more importantly, it is easier for staff and marketing to use and updates are simple. The only difference is that the three weekly newspapers only offer free articles from their respective catchment areas, so there is no paywall, store system or subscriber management.
The first step was the relaunch of the Wiggertaler, which serves the same catchment area as the Zofinger Tagblatt. By prominently linking selected articles from the Tagblatt to the Wiggertaler website, the Zofinger Tagblatt receives additional important traffic.
An important feedback from the editors of ZT Medien AG came shortly after the relaunch: "It is surprisingly easy". Even for colleagues who still have reservations about digital applications, the operation is very easy and intuitive.