How publishers adopt a digital-first approach using print automation
Fewer manual layout steps, faster production, one system for all channels: This is what Digital-First with print automation looks like.
Together with our long-standing partner ppi Media we demonstrated how an integrated workflow connects both worlds: flexible for digital channels, precise for print, without duplication of effort.
In this webinar from February 12, 2026, our CEO Stephan Heck and Tom Brinkmann, Senior Product Manager at ppi Media, provided insights into a best-of-breed architecture combining Purple and CX Fusion. Attendees gained practical insights directly from publishing practice.
In this webinar, you will learn:
- One workflow instead of separate systems for digital and print
- Follow live how a topic moves from planning to multichannel distribution
- Print automation that removes manual layout steps
Presented by:
Stephan is both a computer scientist and a publishing strategist. Three years as a project engineer at Daimler in Sindelfingen taught him what keeps complex technical systems stable in the long term. In 2007, he founded SPRYLAB with Benjamin Kolb to bring this expertise to an industry that needed it most. As CEO, he is responsible for sales, marketing, key account management, finance and HR. At the VDL Annual Congress, the BDZV and in industry webinars, he is a welcome discussion partner for publishing decision-makers.
Tom Brinkmann ist Product Manager für Editorial Solutions bei ppi Media und zertifizierter Scrum Product Owner. Er koordiniert die Produktentwicklung, analysiert und priorisiert Kundenanforderungen und setzt diese in enger Abstimmung mit dem Entwicklungsteam um. Zuvor war er als Chef vom Dienst bei der Axel Springer SE für die Koordination der redaktionellen Abläufe verantwortlich und begleitete Projekte wie die Einführung einer neuen Planungssoftware und eines neuen Redaktionssystems.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
