12.11.2025, 11:00 am

Future-proof Editorial Processes

How Publishers Produce Digital-First and Design Print Efficiently

Please note: This webinar was held in German.

Digital goals but analog processes? Editorial teams under constant stress between print deadlines and multichannel distribution?

In this webinar with a&f systems, an experienced system integrator for the publishing industry, we showed you through concrete practical insights how to streamline your editorial workflows, reduce errors, and distribute content faster across all channels – including web, print, e-paper, app, newsletter, podcast, and social media. We share a long-standing partnership with a&f systems, having successfully implemented numerous joint customer projects.

In this webinar from November 12, 2025, our CEO Stephan Heck and Matthias Fischer, Sales Consultant at a&f systems, shared proven strategies for future-proof editorial work. Matthias Fischer has been active in the publishing industry for 25 years and is a recognized expert in publishing and editorial solutions. The webinar was moderated by Christoph Brun, Presales Consultant at a&f systems.

Instead of theoretical concepts, participants received deep insights directly from the editorial practice of our customers. Participants could look forward to:

  • Digital-first business case: Building new revenue streams, moving towards 1/3 print, 1/3 e-paper, and 1/3 online
  • Hands-on insights: From topic planning through content creation to multichannel distribution, including print preview directly in the Purple Hub
  • Automated print production: Relieving editorial teams, reducing errors, saving time
  • Integrated ecosystem: All important partners seamlessly connected
  • Live Q&A: Answers to participants' questions

This was Part 1 of our three-part webinar series with a&f systems. Further sessions on AI workflows and e-paper development followed in December 2025.

Stephan Heck
Founder and CEO of Purple
Stephan Heck Founder and CEO of Purple, expert in digital publishing and audience development, international speaker, and entrepreneur.

Interested in digital-first content creation and publishing? Please contact us.


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