Marketing Manager (m/f/d)
Love marketing and looking for an exciting opportunity at a tech company in Berlin? At Purple, we have the perfect position for you! We are looking for a motivated Marketing Manager (m/f/d) who has already gained some marketing experience, can work independently and has the desire to learn new things every day.
About Purple:
With its publishing platform, Purple offers magazine and news publishers the ideal solution. From headless CMS to modern news apps and websites to AI-supported newsroom automation and audience development tools.
Our customers range from medium-sized publishing houses to international publishing groups. Close contact with our customers helps us to develop our product in a user-centered and market-oriented way.
We want to continue to grow together and we need your support to do so!
This is your profile:
- Completed vocational training/studies (marketing/business/media/communication sciences) or/and 3+years of professional experience in (inbound) marketing, preferably B2B.
- Experience in email marketing and social media marketing.
- Very good knowledge of performance measurement, analysis & reporting of Google/Web Analytics, social media tracking.
- Team player with excellent communication skills.
- Knowledge of working with content management systems. And CRM systems
- Very good written and spoken German, other languages, especially English, are welcome.
- Proficient in the use of common Office tools.
These are your tasks:
- Conception & implementation of content and communication strategies to market Purple's B2B product and service portfolio.
- Further development and optimization of funnel management.
- Campaign planning and implementation for lead generation.
- Editing and creating content for videos, infographics, social media posts, newsletter, blog, website.
- Monitoring, performance measurement and reporting of KPIs.
- Continuous further development of the inbound marketing area.
- Close cooperation with sales and product management.
- Research and implementation of technical issues in user-oriented content formats.
- Implement graphic tasks in smaller scopes independently.
- Editorial maintenance of the website in coordination with internal stakeholders.
- Continuous optimization of the website with regard to SEO and evaluation of performance with web analysis tools.
Why purple?
- A great company with a recommendation rate of 87% on Kununu
- Home office is a matter of course for us, even before Corona
- 30 days of workation in other European countries
- Flexible working hours and uncomplicated family compatibility
- E-bike leasing or BVG company ticket with subsidy
- Individual further training opportunities
- In addition, you can expect above-average coffee, free lunch on office days, soft drinks, a foosball table, a popcorn machine and regular team events in our Berlin office
Are you ready to grow with us? We look forward to receiving your application for a long-term collaboration!
You have questions about our open positions?
