As one of Europe's largest publishing houses, Axel Springer Verlag has its headquarters in Berlin and Hamburg. The once classic publishing house Axel Springer has become a global player in the digital economy in recent years. In addition to Die Welt and Welt am Sonntag, Axel Springer's best-known print property is above all the family of magazines around Bild, which currently account for around 50% of sales.
The project at a glance
Quick conversion of existing 62 Adobe DPS outputs
The option of recreating the old outputs in Purple DS would have been too time-consuming. So the Purple DS team developed an import interface that automatically transforms Adobe DPS Folios into Purple DS files. All functions and extensions from the folios could be transferred without restriction.
The most important criterion for the migration was to maintain the high quality. This also includes that the countless extensions such as media players, animations and interactions are still available without restriction. The import was adapted to the respective elements and transformed into Purple DS elements. The production of new editions turns out to be efficient and flexible.
- Purple DS is used for all magazine titles
- The titles were migrated from Adobe DPS
- Apps: iOS and Android for tablet & smartphone
- Axel Springer uses various Purple DS workflows
- Automatic PDF upload (e.g. ComputerBILD)
- Automatically from the CMS (e.g. AutoBILD feed)
- Partially automated on InDesign basis (e.g. AutoBILD)
- PixelPerfect (e.g. RollingStone)
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