News Corp Australia uses Purple DS to publish digital magazines
NewsLifeMedia is part of Australia's largest media organization, News Corp Australia, and publishes market-leading lifestyle, sports and news magazines. Over 16 million Australians consume its news and information every month.
The new digital publishing initiative from NewsLifeMedia, part of News Corp Australia, specifically targets premium customer magazines, with well-known titles such as Vogue Australia, Vogue Living, GQ Australia and delicious. As part of this initiative, NewsLifeMedia has decided to use Purple DS for the publication of their digital magazines.
Native apps for tablet and smartphone
NewsLifeMedia chose the Purple DS e-publishing platform because of its many innovative functionalities as well as its ability to efficiently produce native apps for tablet and smartphone for iOS and Android - and that, without any programming knowledge. This approach allows both small and larger editorial teams to create highly aesthetically pleasing content with a minimum of effort and cost.
Optimal workflows for efficient publishing
Purple DS offers optimal workflows for all production approaches, from pixel-perfect to fully automated publishing, and thus helps to further optimize work processes in the long term. By using the unique Purple DS Templating Client, NewsLifeMedia can create highly efficient mobile-optimized, interactive content from the existing layouts of print magazines such as Vogue Australia, Vogue Living and GQ Australia and make it available for phone and tablet.
All apps will be available for iOS and Android on phone and tablet. This also applies to the well over 600 old issues that were migrated from the previous platform.
The project at a glance
- Purple DS is used for all magazine titles
- All titles migrated from Adobe Digital Publishing Suite
- News Corp Australia uses various Purple DS workflows
- Partially automated on InDesign basis (e.g. Vogue)
- Automatic PDF upload (e.g. button)
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