How the British wine magazine Decanter publishes its premium content in the app

647.000

Monthly range

41.000

Magazine circulation

99

Countries

TI Media

TI Media's portfolio includes more than 40 popular British brands, including Country Life, Woman's Weekly, Wallpaper*, Ideal Home and Decanter.

FOUNDED

1963

London

industry

Media

PRODUCTS USED

We have been working successfully with TI Media since 2017. Our partnership includes all 40 TI Media brands with around 100 apps. Particularly impressive in the publisher's digital portfolio is the interactive Decanter app.

About Decanter

Decanter has been the world's leading wine media brand since 1975, offering exciting content, independent advice and inspiring events and competitions. Decanter offers its subscribers over 1,000 new wine reviews each month, as well as exclusive premium reviews and ratings.

The new digital appearance

The new app gives users access to Decanter magazine articles online. In the premium edition, the number of ads is reduced to provide a better reading experience.

With this move, Decanter has switched from web only to web & app. With the new app, Decanter offers subscribers premium content that was previously only available on the web behind a paywall. The app also includes a wine database.

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How we implemented it

We built an HTML storefront that enables a fully flexible app design. In the process, we integrated the "Piano" login solution for user and subscription management. We also integrated TI Media's own CMS (WordPress). This allows the editorial team to manage content centrally via the CMS and publish to the web and also to the app via the CMS. In the following, we present the key features.

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