The Bauer Media Group is one of the most successful media houses in the world and creates magazines, digital formats and radio programs on four continents. With over 700 magazines, 400 digital products and more than 100 radio stations, millions of people are informed and entertained every day. Bauer Media uses Purple in all markets worldwide.
The project at a glance
Global unification of editorial systems for a better reading experience
Bauer Media has chosen Purple as the provider of an ePublishing platform for the migration of its international, interactive magazines. This step supports the media company's goal of globally standardizing its editorial systems and processes.
Scalability for all titles worldwide
"More flexibility and support for our editorial teams was high on our agenda. In addition, the need for mobile-optimized apps that can be created with little effort was crucial," says Jim Foster, Head of e-Publishing UK at Bauer Media.
Purple offers improved publishing process flows - from manually created Pixel Perfect apps using Adobe InDesign to automated content playout. This enables both small and large editorial teams to create visually optimized content with a minimum of time and resources.
This scalability combined with a very high degree of flexibility were the main criteria for Bauer Media Group's decision to use Purple. The weekly digital magazines such as Grazia and MCN are also produced and published in just one day.