Bauer Media uses Purple for all digital magazines worldwide
PRODUCTS
The Bauer Media Group is one of the most successful media houses in the world and creates magazines, digital formats and radio programs on four continents. With over 700 magazines, 400 digital products and more than 100 radio stations, millions of people are informed and entertained every day. Bauer Media uses Purple in all markets worldwide.
Interactive apps in the four core markets
Eine große Anzahl interaktiver Apps von Bauer in den vier Kernmärkten UK, Deutschland, Australien und den USA wurden schon vor einiger Zeit erfolgreich zu Purple migriert. Dazu gehören auch Bauer’s größte digitale Magazine wie Empire UK & USA, Car, Bike, Practical Photography sowie Women’s Weekly, Myers Emporium und Gourmet Traveller.
Das war jedoch erst der Anfang. Aufgrund des positiven Feedbacks und der hohen Zufriedenheit entschied sich die Bauer Media Group, die Zusammenarbeit weiter auszubauen.
The project at a glance
Global unification of editorial systems for a better reading experience
Bauer Media has chosen Purple as the provider of an ePublishing platform for the migration of its international, interactive magazines. This step supports the media company's goal of standardizing its editorial systems and processes globally.
Scalability for all titles worldwide
"More flexibility and support for our editorial teams was at the top of our agenda. In addition, the need for mobile-optimized apps that can be created with little effort was crucial," says Jim Foster, Head of e-Publishing UK at Bauer Media.
Purple offers improved publishing workflows - from manually created Pixel Perfect apps using Adobe InDesign to automated content delivery. This allows both small and large editorial teams to create visually optimized content with a minimum of time and resources .
This scalability combined with a very high degree of flexibility were the main criteria for Bauer Media Group's decision to use Purple. The weekly digital magazines such as Grazia and MCN are also produced and published in just one day.
Success Stories
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