Bauer Media uses Purple for all digital magazines worldwide

11.500

Employees

700

Magazines

2.24 billion

Sales

Bauer Media Group

Bauer Media Group is a publishing group founded in 1875 and based in Hamburg. It produces and sells numerous general-interest magazines in Germany and abroad and has holdings in private radio and private television.

FOUNDED

1875

HQ

Hamburg

industry

Media

PRODUCTS USED

The Bauer Media Group is one of the most successful media houses in the world and creates magazines, digital formats and radio programs on four continents. With over 700 magazines, 400 digital products and more than 100 radio stations, millions of people are informed and entertained every day. Bauer Media uses Purple in all markets worldwide.

Interactive apps in the four core markets

A large number of Bauer'sinteractive apps in the four core markets of the UK, Germany, Australia and the USA were successfully migrated to Purple some time ago. These include Bauer's largest digital magazines such as Empire UK & USA, Car, Bike, Practical Photography as well as Women's Weekly, Myers Emporium and Gourmet Traveler.

But that was just the beginning. Due to the positive feedback and the high level of satisfaction, the Bauer Media Group decided to expand the cooperation further.

The project at a glance

Global unification of editorial systems for a better reading experience

Bauer Media has chosen Purple as the provider of an ePublishing platform for the migration of its international, interactive magazines. This step supports the media company's goal of standardizing its editorial systems and processes globally.


Scalability for all titles worldwide

"More flexibility and support for our editorial teams was at the top of our agenda. In addition, the need for mobile-optimized apps that can be created with little effort was crucial," says Jim Foster, Head of e-Publishing UK at Bauer Media.

Purple offers improved publishing workflows - from manually created Pixel Perfect apps using Adobe InDesign to automated content delivery. This allows both small and large editorial teams to create visually optimized content with a minimum of time and resources .

This scalability combined with a very high degree of flexibility were the main criteria for Bauer Media Group's decision to use Purple. The weekly digital magazines such as Grazia and MCN are also produced and published in just one day.

Products used

Scalability for all titles worldwide

"More flexibility and support for our editorial teams was high on our agenda. In addition, the need for mobile-optimized apps that can be created with little effort was crucial," says Jim Foster, Head of e-Publishing UK at Bauer Media.

Purple offers improved publishing workflows - from manually created Pixel Perfect apps using Adobe InDesign to automated content delivery. This allows both small and large editorial teams to create visually optimized content with a minimum of time and resources.

This scalability combined with a very high degree of flexibility were the main criteria for Bauer Media Group's decision to use Purple. The weekly digital magazines such as Grazia and MCN are also produced and published in just one day.

With Purple, the whole world of digital publishing is open to you. Inspire readers with first-class journalistic products on all modern channels.

Not sure if Purple suits you?

Or you have individual requirements?
We will be happy to advise you.
Kevin Kallenbach
Head of Sales

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